{"id":47910,"date":"2008-08-01T09:38:56","date_gmt":"2008-08-01T07:38:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/metro-dla-mlodego-pokolenia\/"},"modified":"2008-08-01T09:38:56","modified_gmt":"2008-08-01T07:38:56","slug":"metro-dla-mlodego-pokolenia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/metro-dla-mlodego-pokolenia.html","title":{"rendered":"Metro dla m\u0142odego pokolenia"},"content":{"rendered":"<p>Bohaterami kampanii jest kilkana\u015bcie os&oacute;b z zespo\u0142u gazety. Jej celem jest pokazanie Metra jako medium tworzonego przez m\u0142odych ludzi, kt&oacute;re porusza wa\u017cne sprawy.<\/p>\n<p>Akcja promocyjna potrwa do ko\u0144ca sierpnia i obejmie no\u015bniki reklamy zewn\u0119trznej AMS, pras\u0119 (Metro, Gazeta Wyborcza), radio (RMF FM, Tok FM, Z\u0142ote Przeboje, Roxy FM) oraz internet (Gazeta.pl). <\/p>\n<p>Kreacj\u0119 do kampanii reklamowej i planowanie medi&oacute;w przygotowa\u0142 zesp&oacute;\u0142 Metra.<\/p>\n<p>Akcja to pierwszy etap dzia\u0142a\u0144 towarzysz\u0105cych wprowadzeniu strategicznych zmian w tytule. Kolejne dzia\u0142ania zaplanowano na jesie\u0144.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Pokolenie Metra&#8221; to has\u0142o wizerunkowej kampanii reklamowej dziennika Metro.","protected":false},"author":1,"featured_media":47911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[422],"class_list":{"0":"post-47910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-metro","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47910"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47911"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}