{"id":47906,"date":"2008-08-01T10:28:32","date_gmt":"2008-08-01T08:28:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wojsko-zacheca-do-sluzby\/"},"modified":"2008-08-01T10:28:32","modified_gmt":"2008-08-01T08:28:32","slug":"wojsko-zacheca-do-sluzby","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wojsko-zacheca-do-sluzby.html","title":{"rendered":"Wojsko zach\u0119ca do s\u0142u\u017cby"},"content":{"rendered":"<p>Celem kampanii jest pozyskanie kandydat&oacute;w w wieku 17-25 lat, do s\u0142u\u017cby nadterminowej oraz do korpus&oacute;w. Dzia\u0142ania komunikacyjne maj\u0105 rownie\u017c promowa\u0107 zaw&oacute;d \u017co\u0142nierza i karier\u0119 w Wojsku Polskim.<\/p>\n<p>1 sierpnia rozpoczyna si\u0119 drugi etap kampanii. W najwi\u0119kszych miastach Polski oraz w kilkuset miejscowo\u015bciach zawi\u015bnie 2000 plakat&oacute;w wielkoformatowych z has\u0142em &#8222;Zaw&oacute;d \u017co\u0142nierz. Do\u0142\u0105cz do najlepszych&#8221;. Akcj\u0119 wesprze emisja 30-sekundowego spotu reklamowego w TVP. Zdj\u0119cia do spotu, przygotowa\u0142a agencja Vena Art.<\/p>\n<p>W ramach dzia\u0142a\u0144 promocyjnych pojawi\u0105 si\u0119 plakaty promuj\u0105ce Wojsko Polskie w urz\u0119dach pocztowych i remizach stra\u017cackich, a ponadto na dworcach kolejowych. Dzia\u0142ania zaplanowane s\u0105 do 15 sierpnia. We wrze\u015bniu wydrukowane zostan\u0105 bezp\u0142atne reklamy prasowe. Zako\u0144czenie kampanii planowane jest na koniec wrze\u015bnia br.<\/p>\n","protected":false},"excerpt":{"rendered":"Wojsko Polskie przygotowa\u0142o spo\u0142eczn\u0105 kampani\u0119 reklamow\u0105 zach\u0119caj\u0105c\u0105 do zawodowej s\u0142u\u017cby wojskowej &#8211; &#8222;Zaw&oacute;d \u017co\u0142nierz&#8221;.","protected":false},"author":1,"featured_media":47907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[214],"class_list":{"0":"post-47906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-agora","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47906"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47907"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}