{"id":47780,"date":"2008-08-05T09:55:36","date_gmt":"2008-08-05T07:55:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-opanowuje-gry\/"},"modified":"2008-08-05T09:55:36","modified_gmt":"2008-08-05T07:55:36","slug":"reklama-opanowuje-gry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-opanowuje-gry.html","title":{"rendered":"Reklama opanowuje gry"},"content":{"rendered":"<p>Pomys\u0142 Google ma zamieni\u0107 wirtualnych bohater&oacute;w gier w<br \/>\nkonferansjer&oacute;w zapowiadaj\u0105cych reklamy. Maj\u0105 si\u0119 one pojawia\u0107 np. po<br \/>\nzako\u0144czeniu zadania w grze. Oznacza to, \u017ce np. kultowa Lara Croft z gry &#8222;Tomb Raider&#8221; po efektownym po\u015bcigu bez skr\u0119powania pu\u015bci oko do gracza<br \/>\ni powie do swej ofiary: &#8222;Masz szcz\u0119\u015bcie, \u017ce si\u0119 nie spoci\u0142am, ale<br \/>\nu\u017cywam antyperspirantu X&#8221;.<\/p>\n<p>Wi\u0119cej na <a href=\"http:\/\/http:\/\/www.rzeczpospolita.pl\/\">http:\/\/www.rzeczpospolita.pl\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Rynek reklam w grach wideo ju\u017c za dwa lata ma by\u0107 wart ok. 1,8 mld dolar&oacute;w.\nApetyt na miliardy ma Google, kt&oacute;ry rozwija now\u0105 technik\u0119 wplatania reklamy w komputerow\u0105 rozgrywk\u0119.","protected":false},"author":1,"featured_media":47781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[181],"class_list":{"0":"post-47780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-google","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47780"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47781"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}