{"id":47716,"date":"2008-08-05T16:45:20","date_gmt":"2008-08-05T14:45:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kozidrak-promuje-max-pozyczke\/"},"modified":"2008-08-05T16:45:20","modified_gmt":"2008-08-05T14:45:20","slug":"kozidrak-promuje-max-pozyczke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kozidrak-promuje-max-pozyczke.html","title":{"rendered":"Kozidrak promuje Max Po\u017cyczk\u0119"},"content":{"rendered":"<p>Celem kampanii jest pokazanie zalet nowego produktu banku. Kampania promocyjna jest zwi\u0105zana z imprez\u0105 PKO BP London Live &#8211; Polish Music Festival, organizowan\u0105 przez bank we wsp&oacute;\u0142pracy z agencj\u0105 STX Jamboree. Impreza odb\u0119dzie si\u0119 7 wrze\u015bnia br. na stadionie Wembley. <\/p>\n<p>Akcja promuj\u0105ca po\u017cyczk\u0119 obecna b\u0119dzie w telewizji (TVP, TVN, Polsat, TVN7, Czw&oacute;rka, TVN24 i kana\u0142y tematyczne), prasie (Gazeta Wyborcza, Dziennik, Metro, Super Express, Newsweek, Wprost, Tele Tydzie\u0144, To i Owo, Tele \u015awiat) i internecie (Onet.pl, Interia.pl, Wirtualna Polska, wortale finansowe, serwisy og\u0142oszeniowe, wyszukiwarka Google). Ponadto przygotowano materia\u0142y BTL do plac&oacute;wek banku i siatki wielkoformatowe w centrum Warszawy.<\/p>\n<p>Osoby, kt&oacute;re w ci\u0105gu miesi\u0105ca (do 7 wrze\u015bnia) podpisz\u0105 umow\u0119 na Max Po\u017cyczk\u0119, otrzymaj\u0105 p\u0142yt\u0119 z przebojami artyst&oacute;w.<\/p>\n<p>Kampani\u0119 przygotowa\u0142y agencja Scholz &amp; Friends Warszawa oraz dom mediowy ZenithOptimedia. Kampani\u0119 internetow\u0105 zaplanowa\u0142a agencja Hypermedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Beata Kozidrak zosta\u0142a twarz\u0105 nowej kampanii reklamowej Max Po\u017cyczki z Mini Rat\u0105 PKO BP &#8211; &#8222;Przebojowa Max Po\u017cyczka? Czemu nie!&#8221;.","protected":false},"author":1,"featured_media":47717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-47716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47716"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47717"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}