{"id":47632,"date":"2008-08-07T11:27:33","date_gmt":"2008-08-07T09:27:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pegasus-promuje-whisky-dewars\/"},"modified":"2008-08-07T11:27:33","modified_gmt":"2008-08-07T09:27:33","slug":"pegasus-promuje-whisky-dewars","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pegasus-promuje-whisky-dewars.html","title":{"rendered":"Pegasus promuje Whisky Dewar\u2019s"},"content":{"rendered":"<p>Kampania ma ukaza\u0107 kilkusetletni\u0105 tradycj\u0119 whisky Dewar&rsquo;s oraz zobrazowa\u0107 konsumentom w jaki spos&oacute;b tworzy si\u0119 trunek. Centralnym elementem strategii jest 12-etnia whisky Dewar&rsquo;s.<\/p>\n<p>W kampanii wykorzystano tak\u017ce &#8222;\u015blepe testy&#8221;, kt&oacute;re podaj\u0105 informacj\u0119 o trunku. Blind Taste Tests polegaj\u0105 na rozpoznaniu i wyborze alkoholu za pomoc\u0105 zmys\u0142&oacute;w.<\/p>\n<p>Za realizacj\u0119 kampanii odpowiada agencja Pegasus PR nale\u017c\u0105ca do grupy Pegasus Advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania marki pod nazw\u0105 &#8222;A long story in every drop&#8221; to element jubileuszu 160-lecia istnienia whisky Dewar&rsquo;s.","protected":false},"author":1,"featured_media":47633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2867],"class_list":{"0":"post-47632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pegasus-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47632"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47633"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}