{"id":47598,"date":"2008-08-07T13:50:52","date_gmt":"2008-08-07T11:50:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wk-oraz-universal-podziela-budzet-basf\/"},"modified":"2008-08-07T13:50:52","modified_gmt":"2008-08-07T11:50:52","slug":"wk-oraz-universal-podziela-budzet-basf","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/wk-oraz-universal-podziela-budzet-basf.html","title":{"rendered":"W&#038;K oraz Universal podziel\u0105 bud\u017cet BASF"},"content":{"rendered":"<p>Wieden &amp; Kennedy Amsterdam odpowiedzialne b\u0119dzie za kreatywn\u0105 cz\u0119\u015b\u0107 bud\u017cetu BASF. Agencja pokona\u0142a DDB oraz Abbott Mead Vickers BBDO. W&amp;K poprowadzi pierwsz\u0105 globaln\u0105 kampani\u0119 koncernu, kt&oacute;ra obejmie Europ\u0119, Azj\u0119, Ameryk\u0119 \u0141aci\u0144sk\u0105 i P&oacute;\u0142nocn\u0105. <\/p>\n<p>Universal McCann wyeliminowa\u0142 z kolei na ostatniej prostej dom mediowy MindShare. Decyzja BASF ko\u0144czy dziesi\u0119ciomiesi\u0119czny proces przetargowy prowadzony przez Agency Insight.<\/p>\n","protected":false},"excerpt":{"rendered":"BASF przeka\u017ce sw&oacute;j kreatywny i medialny bud\u017cet agencjom Wieden &amp; Kennedy Amsterdam oraz Universal McCann.","protected":false},"author":1,"featured_media":47599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[224,1834],"class_list":{"0":"post-47598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-universal-mccann","9":"tag-wiedenkennedy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47598"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47599"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}