{"id":47513,"date":"2008-08-11T09:53:02","date_gmt":"2008-08-11T07:53:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/media-contacts-gry-wabia-nie-tylko-graczy\/"},"modified":"2008-08-11T09:53:02","modified_gmt":"2008-08-11T07:53:02","slug":"media-contacts-gry-wabia-nie-tylko-graczy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/media-contacts-gry-wabia-nie-tylko-graczy.html","title":{"rendered":"Media Contacts: gry wabi\u0105 nie tylko graczy"},"content":{"rendered":"

W 2011 ma to ju\u017c by\u0107 niemal 2 mld dolarów – wynika z ostatniego raportu udost\u0119pnionego przez Media Contacts.<\/p>\n

Raport MC Insight „Adverising & Video Games” pokazuje, \u017ce rynek gier dynamicznie ro\u015bnie, a wraz z nim wzrasta ich potencja\u0142 reklamowy. Oprócz umieszczania reklam na stronach z grami, coraz bardziej popularne staje si\u0119 pozycjonowanie marek w samych grach. W raporcie znajduj\u0105 si\u0119 analizy najbardziej skutecznych kampanii realizowanych przy wykorzystaniu reklam w grach oraz metody badania ich skuteczno\u015b\u0107i.<\/p>\n

Oprócz tego raport obala mity zwi\u0105zane z reklam\u0105 w grach (In-game adverising). Dzi\u015b gry znajduj\u0105 swoj\u0105 grup\u0119 odbiorców nie tylko w\u015bród nastolatków, ale przede wszystkim w\u015bród trzydziestolatków i seniorów. Zgodnie z cytowanymi danymi Jupiter Research\/IPSOS Insight Consumer Survey (6.2007) niemal 55 proc. u\u017cytkowników gier akcji to osoby w wieku 18-34 lat, ale a\u017c 45 proc. to osoby w wieku 35 lat lub wi\u0119cej.<\/p>\n

Raport MC Insight „Adverising & Video Games” jest dost\u0119pny na stronie www.mediacontacts.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Globalne wydatki na reklam\u0119 w grach wideo osi\u0105gn\u0105 w tym roku 1,33 miliarda dolarów.","protected":false},"author":1,"featured_media":47514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[947],"class_list":{"0":"post-47513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-media-contacts","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47513"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47514"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}