{"id":4745,"date":"2012-09-17T14:05:42","date_gmt":"2012-09-17T12:05:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/magda-gessler-w-kolejnym-spocie-ulgix-wideo\/"},"modified":"2012-09-17T14:05:42","modified_gmt":"2012-09-17T12:05:42","slug":"magda-gessler-w-kolejnym-spocie-ulgix-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/magda-gessler-w-kolejnym-spocie-ulgix-wideo.html","title":{"rendered":"Magda Gessler w kolejnym spocie Ulgix (wideo)"},"content":{"rendered":"<p>Kampania promuj\u0105ca preparat Ulgix Wzd\u0119cia Max ma podkre\u015bla\u0107 jego innowacyjno\u015b\u0107, bezpiecze\u0144stwo w stosowaniu oraz skuteczno\u015b\u0107 dzia\u0142ania. Koncepcja kreatywna realizuje za\u0142o\u017cenia komunikacyjne, kt&oacute;rych celem jest zbudowanie zaufania do marki poprzez jej ekspercki charakter. <\/p>\n<p>Spot telewizyjny promuj\u0105cy Ulgix Wzd\u0119cia Max zosta\u0142, podobnie jak poprzedni, zrealizowany w scenerii najbli\u017cszej wizerunkowi Magdy Gessler, czyli w restauracyjnej kuchni.<\/p>\n<p>&#8211; Tym razem postawili\u015bmy przed pani\u0105 Gessler zadanie opowiedzenia o problemie, kt&oacute;ry jest powszechny. Ponownie skorzystali\u015bmy z jej ogromnej wiedzy nie tylko o produktach spo\u017cywczych, ale tak\u017ce o ich wp\u0142ywie na organizm &#8211; m&oacute;wi Krzysztof Klimek, dyrektor kreatywny IRR.<\/p>\n<p>Spot telewizyjny wyprodukowany zosta\u0142 przez krakowski dom produkcyjny Film Polska Shots. IRR odpowiada za koncepcj\u0119 komunikacji, key visuals oraz stron\u0119 internetow\u0105 ulgix.pl. Planowanie i zakup medi&oacute;w klient powierzy\u0142 domowi mediowemu MEC Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Magda Gessler zosta\u0142a twarz\u0105 kampanii kolejnego produktu marki Ulgix PPF Hasco &#8211; Lek.","protected":false},"author":1,"featured_media":4746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[582],"class_list":{"0":"post-4745","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-magda-gessler","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4745"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4746"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}