{"id":47421,"date":"2008-08-12T22:18:47","date_gmt":"2008-08-12T20:18:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/weblocus-bankowo-w-google\/"},"modified":"2008-08-12T22:18:47","modified_gmt":"2008-08-12T20:18:47","slug":"weblocus-bankowo-w-google","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/weblocus-bankowo-w-google.html","title":{"rendered":"Weblocus bankowo w Google"},"content":{"rendered":"<p>Stanowi\u0142a ona cz\u0119\u015b\u0107 dzia\u0142a\u0144 promocyjnych prowadzonych w internecie, w wi\u0119kszo\u015bci opartych na kampaniach display&#8217;owych.<\/p>\n<p>Celem dzia\u0142a\u0144 by\u0142o podniesienie poziomu sprzeda\u017cy adresowanej do mikroprzedsi\u0119biorstw, os&oacute;b wykonuj\u0105cych wolne zawody oraz os&oacute;b prowadz\u0105cych jednoosobow\u0105 dzia\u0142alno\u015b\u0107. Przedmiot kampanii stanowi\u0142a &#8222;po\u017cyczka rozwojowa&#8221; w postaci finansowania rozwoju dzia\u0142alno\u015bci firm.<\/p>\n<p>Na potrzeby kampanii przygotowano specjalny landing page (stron\u0119 docelow\u0105) pod adresem <a href=\"http:\/\/www.malefirmy.dnbnord.pl\" target=\"_blank\" rel=\"noopener\">www.malefirmy.dnbnord.pl<\/a>. Weblocus przygotowa\u0142 linki sponsorowane w Google, kt&oacute;re pojawi\u0142y si\u0119 przy 2,5 tys. fraz kluczowych adekwatnych do promowanego produktu oraz grupy celu.<\/p>\n<p>Zdaniem przedstawicieli Weblocus, kampania PPC przynios\u0142a efekt w postaci wysokiego wsp&oacute;\u0142czynnika konwersji, kt&oacute;ry wyni&oacute;s\u0142 11,2 proc. &#8222;Oznacza to, \u017ce wi\u0119cej ni\u017c 11 os&oacute;b na 100, kt&oacute;re klikn\u0119\u0142y w link, wykona\u0142o oczekiwan\u0105 akcj\u0119, czyli wys\u0142a\u0142o pro\u015bb\u0119 o kontakt w sprawie kredytu&#8221; &#8211; napisano w komunikacie prasowym.<\/p>\n","protected":false},"excerpt":{"rendered":"Weblocus przeprowadzi\u0142 dla Banku DnB NORD kampani\u0119 PPC (Pay Per Click) w wyszukiwarce Google.","protected":false},"author":1,"featured_media":47422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1935],"class_list":{"0":"post-47421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-weblocus","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47421"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}