{"id":47386,"date":"2008-08-13T12:57:50","date_gmt":"2008-08-13T10:57:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mother-traci-budzet-orange-wideo\/"},"modified":"2008-08-13T12:57:50","modified_gmt":"2008-08-13T10:57:50","slug":"mother-traci-budzet-orange-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mother-traci-budzet-orange-wideo.html","title":{"rendered":"Mother traci bud\u017cet Orange (wideo)"},"content":{"rendered":"<p>Operator kom&oacute;rkowy konsoliduje tym samym paneuropejski bud\u017cet reklamowy, przekazuj\u0105c go Fallon. Agencja odpowiedzialna ju\u017c jest za przygotowanie wartej 30 mln funt&oacute;w kampanii &#8222;Together We Can Do More&#8221;.<\/p>\n<p>&#8211; To by\u0142a trudna decyzja &#8211; stwierdza Justin Billingsley, odpowiedzialny za wizerunek marki Orange w Wielkiej Brytanii. &#8211; Nie ma ona nic wsp&oacute;lnego z prac\u0105 Mother nad kampani\u0105 &#8222;Gold Spot&#8221;.<\/p>\n<p>Seria reklam wy\u015bwietlana jest wy\u0142\u0105cznie w kinach. Operator zaanga\u017cowa\u0142 do tej kampanii ca\u0142\u0105 plejad\u0119 gwiazd showbiznesu, od Snoop Doga po Patricka Swayze. Pierwsza reklama przygotowana przez Fallon trafi do kin w lutym nast\u0119pnego roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Orange przesuwa warty 10 mln funt&oacute;w bud\u017cet kampanii &#8222;Gold Spot&#8221; z agencji Mother do Fallon.","protected":false},"author":1,"featured_media":47387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2777,2854],"class_list":{"0":"post-47386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fallon","9":"tag-mother","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47386"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47387"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}