{"id":47287,"date":"2008-08-18T15:23:49","date_gmt":"2008-08-18T13:23:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/podrozuj-z-mastercard-kampania-w-internecie\/"},"modified":"2008-08-18T15:23:49","modified_gmt":"2008-08-18T13:23:49","slug":"podrozuj-z-mastercard-kampania-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/podrozuj-z-mastercard-kampania-w-internecie.html","title":{"rendered":"Podr\u00f3\u017cuj z Mastercard &#8211; kampania w internecie"},"content":{"rendered":"<p>Za projekt i realizacj\u0119 kampanii odpowiedzialna jest firma MRM Worldwide. Poza klasycznymi formami reklamy interaktywnej, agencja przygotowa\u0142a opracowan\u0105 w technologii flash i obrandowan\u0105 logo firmy gr\u0119 &#8222;eMiasta iPa\u0144stwa&#8221;, w kt&oacute;rej internauci mog\u0105 sprawdzi\u0107 poziom swojej wiedzy na temat po\u0142o\u017cenia pa\u0144stw i miast na \u015bwiecie. Gra dost\u0119pna jest pod adresem: Epanstwa.pl.<\/p>\n<p>Kampania skierowana jest do grupy aktywnych, m\u0142odych, podr&oacute;\u017cuj\u0105cych os&oacute;b. Emisj\u0119 odb\u0119dzie si\u0119 w serwisach podr&oacute;\u017cniczych i zaplanowana jest na na okres wakacyjny.<\/p>\n<p>W ramach projektu emitowane s\u0105 trzy linie kreatywne, stanowi\u0105ce adaptacje prac BTL&rsquo;owych. Ponadto wykorzystywane s\u0105 specjalne kreacje, rozpowszechniaj\u0105ce gr\u0119 w\u015br&oacute;d podr&oacute;\u017cnik&oacute;w. Zastosowano tak\u017ce aktywne formaty fx (banery i rectangle), umo\u017cliwiaj\u0105ce gr\u0119 w skr&oacute;con\u0105 wersj\u0119 &#8222;eMiasta iPa\u0144stwa&#8221; bez konieczno\u015bci przechodzenia na stron\u0119 internetow\u0105, gdzie dost\u0119pna jest jej pe\u0142na wersja.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 internetowa kampania marki MasterCard, promuj\u0105ca bezgot&oacute;wkowe p\u0142atno\u015bci poza granicami kraju kartami p\u0142atniczymi z logo MasterCard.","protected":false},"author":1,"featured_media":47288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[437,1712],"class_list":{"0":"post-47287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mastercard","9":"tag-mrm-worldwide","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47287"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47288"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}