{"id":47277,"date":"2008-08-18T16:11:38","date_gmt":"2008-08-18T14:11:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wywiad-wideo-julian-kozankiewicz\/"},"modified":"2008-08-18T16:11:38","modified_gmt":"2008-08-18T14:11:38","slug":"wywiad-wideo-julian-kozankiewicz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/wywiad\/wywiad-wideo-julian-kozankiewicz.html","title":{"rendered":"Wywiad wideo: Julian Kozankiewicz"},"content":{"rendered":"<p>O istocie marketingu do\u015bwiadcze\u0144 oraz o planach emisyjnych zwi\u0105zanych z debiutem rozmawiamy z Julianem Kozankiewiczem, prezesem zarz\u0105du agencji. <\/p>\n<p>&#8211; Marketing do\u015bwiadcze\u0144 jest krokiem dalej przy nawi\u0105zywaniu wi\u0119zi, anga\u017cowaniu, budzeniu emocji &#8211; t\u0142umaczy Kozankiewicz. Skuteczno\u015b\u0107 marketingu do\u015bwiadcze\u0144 mo\u017cna zmierzy\u0107 kreatywnie. Przy bezpo\u015bredniej interakcji sprawdzaj\u0105 si\u0119 dwie metody: rozmowa telefoniczna z lud\u017ami, kt&oacute;rzy brali udzia\u0142 w do\u015bwiadczeniu, lub wype\u0142nienie ankiety, w kt&oacute;rej zadeklaruj\u0105 do\u015bwiadczenie. <\/p>\n<p>Kozankiewicz przedstawia tak\u017ce cele emisyjne zwi\u0105zane z wej\u015bciem agencji na rynek gie\u0142dowy &#8211; Agencja okre\u015bli\u0142a sobie kilka cel&oacute;w emisyjnych: rozw&oacute;j organiczny, przej\u0119cie sp&oacute;\u0142ek, zdobycie \u015brodk&oacute;w obrotowych oraz badania dotycz\u0105ce skuteczno\u015bci.<\/p>\n","protected":false},"excerpt":{"rendered":"23 lipca agencja EM Lab, \u015bwiadcz\u0105ca us\u0142ugi w obszarze marketingu\ndo\u015bwiadcze\u0144, zadebiutowa\u0142a na alternatywnym rynku gie\u0142dowym New Connect.","protected":false},"author":1,"featured_media":47278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[45],"tags":[350],"class_list":{"0":"post-47277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wywiad","8":"tag-em-lab","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47277"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47278"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}