{"id":47243,"date":"2008-08-19T13:05:00","date_gmt":"2008-08-19T11:05:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-przeciwko-sterydom\/"},"modified":"2008-08-19T13:05:00","modified_gmt":"2008-08-19T11:05:00","slug":"tbwa-przeciwko-sterydom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-przeciwko-sterydom.html","title":{"rendered":"TBWA przeciwko sterydom"},"content":{"rendered":"<p>Kampania pod has\u0142em &#8222;Don&#8217;t Be An Asterisk&#8221; ma na celu rozwini\u0119cie w\u015br&oacute;d m\u0142odych os&oacute;b \u015bwiadomo\u015bci zagro\u017ce\u0144 jakie niesie ze sob\u0105 stosowanie steryd&oacute;w. <\/p>\n<p>Pomys\u0142 kreacji opiera si\u0119 na znaku-gwiazdce, znanym w \u015brodowisku sportowym, kt&oacute;ry jest naznaczeniem sportowca za\u017cywaj\u0105cego \u015brodki dopinguj\u0105ce. <\/p>\n<p>Akcja informacyjna obecna b\u0119dzie w telewizji, radiu, prasie i internecie. Ponadto powsta\u0142a strona internetowa DontBeAnAsterisk.com, na kt&oacute;rej mo\u017cna znale\u017a\u0107 m.in. informacje dotycz\u0105ce skutk&oacute;w stosowania steryd&oacute;w oraz porady sportowc&oacute;w. <\/p>\n<p>Kampani\u0119 informacyjn\u0105 przeciwko stosowaniu steryd&oacute;w wspiera Johnson &amp; Johnson. Kampania pro bono zosta\u0142a przygotowana przez TBWAChiatDay i TBWA w Nowym Jorku.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania antysterydowa zainicjowana przez Komitet Olimpijski Stan&oacute;w Zjedoczonych oraz Ad Council.","protected":false},"author":1,"featured_media":47244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-47243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47243"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47244"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}