{"id":47239,"date":"2008-08-19T13:20:12","date_gmt":"2008-08-19T11:20:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lowe-rezygnuje-z-budzetu-stella-artois\/"},"modified":"2008-08-19T13:20:12","modified_gmt":"2008-08-19T11:20:12","slug":"lowe-rezygnuje-z-budzetu-stella-artois","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lowe-rezygnuje-z-budzetu-stella-artois.html","title":{"rendered":"Lowe rezygnuje z bud\u017cetu Stella Artois"},"content":{"rendered":"<p>Agencja Lowe nie przyst\u0105pi do kolejnego przetargu o bud\u017cet kreatywny nale\u017c\u0105cej do InBev marki Stella Artois. Browar by\u0142 jednym z pierwszych klient&oacute;w powsta\u0142ej w 1980 r. agencji, a przygotowane przez Lowe reklamy Stella Artois w latach 90-tych regularnie zdobywa\u0142y Z\u0142ote Lwy na festiwalu w Cannes.<\/p>\n<p>&#8211; Chcemy zapewni\u0107 rozw&oacute;j Stella Artois, dlatego te\u017c organizujemy przetarg na kreatywny bud\u017cet marki &#8211; napisano w o\u015bwiadczeniu InBev. &#8211; Nasza wsp&oacute;\u0142praca z Lowe przez ostatnie 25 lat by\u0142a unikalna i pe\u0142na sukces&oacute;w, agencja sta\u0142a si\u0119 kluczowym partnerem wspomagaj\u0105cym wzrost marki Stella Artois na ca\u0142ym \u015bwiecie.<\/p>\n<p>Bud\u017cet reklamowy Stella Artois waha\u0142 si\u0119 w ubieg\u0142ym roku pomi\u0119dzy 40 a 50 mln dolar&oacute;w. W samych stanach Zjednoczonych wyni&oacute;s\u0142, zgodnie z danymi przedstawionymi przez TNS Media Intelligence, oko\u0142o 15 mln dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Belgijski browar InBev ko\u0144czy trwaj\u0105c\u0105 25 lat wsp&oacute;\u0142prac\u0119 z agencj\u0105 Lowe.","protected":false},"author":1,"featured_media":47240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2691,203],"class_list":{"0":"post-47239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-inbev","9":"tag-lowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47239"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47240"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}