{"id":47235,"date":"2008-08-19T13:58:31","date_gmt":"2008-08-19T11:58:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/general-motors-rezygnuje-z-oscarow\/"},"modified":"2008-08-19T13:58:31","modified_gmt":"2008-08-19T11:58:31","slug":"general-motors-rezygnuje-z-oscarow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/general-motors-rezygnuje-z-oscarow.html","title":{"rendered":"General Motors rezygnuje z Oscar\u00f3w"},"content":{"rendered":"<p>Koncern wchodzi tym samym w kolejn\u0105 faz\u0119 ciecia koszt&oacute;w reklamowych. General Motors wyda\u0142 w bie\u017c\u0105cym roku na reklam\u0119 w trakcie ceremonii rozdania Oscar&oacute;w 13,5 mln dol. oraz ponad 110 mln przez ostatnie jedena\u015bcie lat &#8211; wynika z danych TNS Media Intelligence.<\/p>\n<p>Koncern zamierza r&oacute;wnie\u017c zmniejszy\u0107 swoje zaanga\u017cowanie w wydarzenia sportowe, takie jak Nascar, przerzucaj\u0105c wolne \u015brodki na kampanie wprowadzaj\u0105ce nowe produkty i podnosz\u0105ce \u015bwiadomo\u015b\u0107 marki. &#8211; Emmy i Oscary s\u0105 presti\u017cowymi wydarzeniami i decyzja o rezygnacji z nich by\u0142a niezwykle trudna, szczeg&oacute;lnie po ponad dekadzie naszego zaanga\u017cowania &#8211; wyja\u015bnia Kelly Cusinato, rzecznik GM.<\/p>\n<p>Sprzeda\u017c General Motors w lipcu spad\u0142a o 18 proc., a straty w drugim kwartale osi\u0105gn\u0119\u0142y 15,5 mld dol., co stanowi trzeci najgorszy wynik w stuletniej historii koncernu. Potentat motoryzacyjny przeznaczy\u0142 na reklam\u0119 w 2006 r. 2,3 mld dol., rok p&oacute;\u017aniej ju\u017c tylko niewiele ponad 2 mld dol., a w okresie od stycznia do maja bie\u017c\u0105cego roku &#8211; 870 mln dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Reklamy General Motors nie pojawi\u0105 si\u0119 przerwach ceremonii rozdania Oscar&oacute;w oraz nagr&oacute;d Emmy.","protected":false},"author":1,"featured_media":47236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2719],"class_list":{"0":"post-47235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-general-motors","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47235"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47236"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}