{"id":47141,"date":"2008-08-21T11:34:37","date_gmt":"2008-08-21T09:34:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cappy-naturalnie-orzezwia\/"},"modified":"2008-08-21T11:34:37","modified_gmt":"2008-08-21T09:34:37","slug":"cappy-naturalnie-orzezwia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cappy-naturalnie-orzezwia.html","title":{"rendered":"Cappy naturalnie orze\u017awia"},"content":{"rendered":"<p>Akcja obejmie swoim zasi\u0119giem dziesi\u0119\u0107 miast, m.in. Krak&oacute;w, Wroc\u0142aw, \u0141&oacute;d\u017a, Pozna\u0144, Szczecin i Warszaw\u0119. W ramach dzia\u0142a\u0144 promocyjnych wykorzystano 41 no\u015bnik&oacute;w King Size i Full Back umieszczonych na autobusach komunikacji miejskiej. <\/p>\n<p>G\u0142&oacute;wnym motywem layoutu reklamowego jest grupa m\u0142odych ludzi, kt&oacute;rzy lubi\u0105 aktywnie sp\u0119dza\u0107 wolny czas. Has\u0142o kampanii brzmi &#8222;Cappy &#8211; pe\u0142ne naturalnego orze\u017awienia&#8221;. <\/p>\n<p>Za produkcj\u0119 reklam i ich ekspozycje na pojazdach odpowiada sp&oacute;\u0142ka mediowa CAM Media. Do zada\u0144 sp&oacute;\u0142ki nale\u017cy tak\u017ce monitorowane akcji oraz serwisowanie no\u015bnik&oacute;w. Za planowanie i zakup medi&oacute;w odpowiada\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania typu transit advertising promuje nowe napoje Cappy Ice Fruit.","protected":false},"author":1,"featured_media":47142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[856,916,377],"class_list":{"0":"post-47141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cam-media","9":"tag-cappy","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47141"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47142"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}