{"id":47123,"date":"2008-08-21T13:34:06","date_gmt":"2008-08-21T11:34:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rozszerza-sie-definicja-spamu\/"},"modified":"2008-08-21T13:34:06","modified_gmt":"2008-08-21T11:34:06","slug":"rozszerza-sie-definicja-spamu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/rozszerza-sie-definicja-spamu.html","title":{"rendered":"Rozszerza si\u0119 definicja spamu"},"content":{"rendered":"<p>Badania przeprowadzone przez MarketingSherpa\/Q Interactive dowodz\u0105, \u017ce konsumenci coraz szybciej trac\u0105 cierpliwo\u015b\u0107 w stosunku do niechcianej poczty zapychaj\u0105cej wirtualn\u0105 skrzynk\u0119.<\/p>\n<p>Podczas gdy wi\u0119kszo\u015b\u0107 respondent&oacute;w (52 proc.) oznacza jako spam wiadomo\u015bci pochodz\u0105ce od nieznanych nadawc&oacute;w, ro\u015bnie grono internaut&oacute;w, kt&oacute;rzy pod t\u0105 kategori\u0119 zaliczaj\u0105 r&oacute;wnie\u017c wiadomo\u015bci, kt&oacute;re ich w danym momencie nie interesuj\u0105 (41 proc.), nadawc&oacute;w, kt&oacute;rzy zbyt cz\u0119sto wysy\u0142aj\u0105 e-maile (25 proc.), a nawet wszystkie nieistotne wiadomo\u015bci, kt&oacute;re zajmuj\u0105 miejsce w skrzynce (20 proc.).<\/p>\n<p>Walka o konsumenta zaostrza si\u0119, ro\u015bnie liczba podmiot&oacute;w korzystaj\u0105cych z dobrodziejstw reklamy w sieci, co w znacznej mierze utrudnia \u017cycie przeci\u0119tnemu u\u017cytkownikowi poczty elektronicznej. Dane przedstawione przez Harris Interactive wskazuj\u0105, \u017ce spam nadal pozostanie jedn\u0105 z najwi\u0119kszych bol\u0105czek internaut&oacute;w. Zdecydowany wzrost niechcianej poczty wskaza\u0142o w 2007 r. a\u017c 49 proc. respondent&oacute;w, a tylko 24 i 27 proc. stwierdzi\u0142o, \u017ce poziom ten odpowiednio nie zmieni\u0142 si\u0119 lub zmala\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Marketingowcy ucz\u0105 si\u0119 jak cienka linia oddziela interesuj\u0105c\u0105 ofert\u0119 reklamow\u0105 od spamu.","protected":false},"author":1,"featured_media":47124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2873],"class_list":{"0":"post-47123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-harris-interactive","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47123"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47124"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}