{"id":47003,"date":"2008-08-25T15:48:27","date_gmt":"2008-08-25T13:48:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jeden-ideal-machalicy\/"},"modified":"2008-08-25T15:48:27","modified_gmt":"2008-08-25T13:48:27","slug":"jeden-ideal-machalicy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jeden-ideal-machalicy.html","title":{"rendered":"Jeden idea\u0142 Machalicy"},"content":{"rendered":"<p>Celem kampanii jest utrzymanie wysokiej rozpoznawalno\u015bci produktu na rynku. Kampania ma r&oacute;wnie\u017c charakter wizerunkowy. <\/p>\n<p>Spoty reklamowe zrealizowane s\u0105 w formie wywiadu. O tym, \u017ce &#8222;idea\u0142 jest tylko jeden&#8221; przekonuj\u0105 w reklamie telewizyjnej Agnieszka Warchulska, Piotr Machalica i Julia Wr&oacute;blewska.<\/p>\n<p>Kampania telewizyjna trwa od 8 sierpnia br., 15-sekundowe spoty reklamowe Grze\u015bk&oacute;w emitowane s\u0105 w TVP1, TVP2, TVN, TVN7 oraz Polsacie. <\/p>\n<p>Reklama zosta\u0142a stworzona przez M5 Studio Filmowe. Media kupi\u0142 i zaplanowa\u0142 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Idea\u0142 jest tylko jeden&#8221; &#8211; pod takim has\u0142em ruszy\u0142a kampania reklamowa Grze\u015bk&oacute;w, produktu Jutrzenki.","protected":false},"author":1,"featured_media":47004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[739,224],"class_list":{"0":"post-47003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-m5-studio-filmowe","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47003"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47004"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}