{"id":470,"date":"2013-11-18T09:47:26","date_gmt":"2013-11-18T08:47:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ams-wprowadza-nowa-oferte-autobusowa-busback\/"},"modified":"2015-01-13T16:45:10","modified_gmt":"2015-01-13T16:45:10","slug":"ams-wprowadza-nowa-oferte-autobusowa-busback","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ams-wprowadza-nowa-oferte-autobusowa-busback.html","title":{"rendered":"AMS wprowadza now\u0105 ofert\u0119 autobusow\u0105 &#8211; Busback"},"content":{"rendered":"<p>Reklama na busbackach zosta\u0142a w\u0142\u0105czona do AMS Metrics, pierwszego na rynku narz\u0119dzia do liczenia parametr&oacute;w mediowych kampanii out-of-home. Od dzi\u015b mo\u017cliwe jest policzenie zasi\u0119gu kampanii r&oacute;wnie\u017c na autobusach, a tak\u017ce poznanie wska\u017anik&oacute;w mediowych dla kampanii \u0142\u0105cz\u0105cej no\u015bniki stacjonarne z autobusami. <\/p>\n<p>AMS Metrics jest narz\u0119dziem do planowania kampanii reklamy zewn\u0119trznej w najwi\u0119kszych miastach Polski, dla wszystkich no\u015bnik&oacute;w, bez wzgl\u0119du na w\u0142a\u015bciciela lub operatora. Dzi\u0119ki temu narz\u0119dziu po raz pierwszy mo\u017cliwe jest dostarczenie podstawowych wska\u017anik&oacute;w mediowych dla kampanii reklamy zewn\u0119trznej &ndash; m.in. zasi\u0119gu i koszt&oacute;w dotarcia. Dodatkowo reklamodawcy, kt&oacute;rzy skorzystaj\u0105 z nowej oferty AMS, otrzymaj\u0105 druk odblaskowy w cenie kampanii autobusowej.<\/p>\n<p>&ndash; Chcemy da\u0107 klientom dodatkow\u0105 mo\u017cliwo\u015b\u0107 wyr&oacute;\u017cnienia si\u0119 w okresie jesienno-zimowym. Dlatego druk odblaskowy w\u0142\u0105czyli\u015bmy w ramach promocji do standardowej ceny kampanii na busbackach &ndash; m&oacute;wi Arkadiusz Gawlak, dyrektor ds. rozwoju oferty OOH w AMS.<\/p>\n","protected":false},"excerpt":{"rendered":"Busback to reklama na tyle autobusu, dla kt&oacute;rej po raz pierwszy na rynku mo\u017cliwe jest policzenie zasi\u0119gu kampanii. Dodatkowo, w ramach promocji klienci mog\u0105 zam&oacute;wi\u0107 druk odblaskowy bez dodatkowych op\u0142at.","protected":false},"author":1,"featured_media":471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[118],"class_list":{"0":"post-470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-ams","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/471"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}