{"id":46997,"date":"2008-08-25T16:14:15","date_gmt":"2008-08-25T14:14:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ubezpieczone-tbwa\/"},"modified":"2008-08-25T16:14:15","modified_gmt":"2008-08-25T14:14:15","slug":"ubezpieczone-tbwa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ubezpieczone-tbwa.html","title":{"rendered":"Ubezpieczone TBWA"},"content":{"rendered":"<p>Ponadto celem kampanii jest zach\u0119cenie potencjalnych klient&oacute;w do kontaktu z AXA Ubezpieczenia za po\u015brednictwem Centrum Obs\u0142ugi Klienta oraz strony internetowej Axa.pl. <\/p>\n<p>Spot zosta\u0142 przygotowany w formacie animacji rysunkowej po\u0142\u0105czonej ze zdj\u0119ciami filmowymi. Autorem ilustracji jest Bart\u0142omiej Minkiewicz a re\u017cyserem spotu Sebastian Pa\u0144czyk. <\/p>\n<p>Za opracowanie strategii i przygotowanie kreacji odpowiedzialna jest agencja TBWA. Planowaniem i zakupem medi&oacute;w zajmowa\u0142 si\u0119 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania telewizyjna firmy AXA, kt&oacute;ra ma przekona\u0107 kierowc&oacute;w do zakupu ubezpieczenia.","protected":false},"author":1,"featured_media":46998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[991,906,303],"class_list":{"0":"post-46997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-axa","9":"tag-media-direction-omd","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46997"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46998"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}