{"id":46885,"date":"2008-08-27T11:32:43","date_gmt":"2008-08-27T09:32:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/orange-reklamuje-nowego-iphonea\/"},"modified":"2008-08-27T11:32:43","modified_gmt":"2008-08-27T09:32:43","slug":"orange-reklamuje-nowego-iphonea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/orange-reklamuje-nowego-iphonea.html","title":{"rendered":"Orange reklamuje nowego iPhone&#8217;a"},"content":{"rendered":"<p>Celem kampanii jest promowanie nowego urz\u0105dzenia dost\u0119pnego w ofertach Orange oraz wzmocnienie wizerunku marki jako operatora spe\u0142niaj\u0105cego potrzeby klient&oacute;w.<\/p>\n<p>Grup\u0105 docelow\u0105 s\u0105 g\u0142&oacute;wnie m\u0119\u017cczy\u017ani w wieku 25 &#8211; 49 lat, osoby lubi\u0105ce nowinki technologiczne i gad\u017cety, mieszka\u0144cy du\u017cych miast.<\/p>\n<p>Akcja obecna b\u0119dzie w telewizji (30-sekundowy spot), prasie, internecie oraz na outdoorze.<\/p>\n<p>Kreacja kampanii jest adaptacj\u0105 kampanii Apple, przygotowan\u0105 przez agencj\u0119 kreatywn\u0105 Leo Burnett. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Initiative Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania reklamowa iPhone&#8217;a 3G dost\u0119pnego w sieci Orange, pod has\u0142em &#8222;iPhone 3G. iPhone, na kt&oacute;ry czeka\u0142e\u015b&#8221;.","protected":false},"author":1,"featured_media":46886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1147,1290,276],"class_list":{"0":"post-46885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-initiative","9":"tag-leo-burnett","10":"tag-orange","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46885"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46886"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}