{"id":46871,"date":"2008-08-27T13:33:25","date_gmt":"2008-08-27T11:33:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-sprzeda-avenue-arazorfish\/"},"modified":"2008-08-27T13:33:25","modified_gmt":"2008-08-27T11:33:25","slug":"microsoft-sprzeda-avenue-arazorfish","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/microsoft-sprzeda-avenue-arazorfish.html","title":{"rendered":"Microsoft sprzeda Avenue A\/Razorfish"},"content":{"rendered":"<p>Microsoft pozb\u0119dzie si\u0119 agencji cyfrowej Avenue A\/Razorfish w zamian za 800 mln dolar&oacute;w oraz technologi\u0119 Open AdStream.<\/p>\n<p>Koncern naby\u0142 w maju ubieg\u0142ego roku sie\u0107 aQuantive, sk\u0142adaj\u0105c\u0105 si\u0119 z trzech agencji Atlas, DrivePM oraz Avenue A, p\u0142ac\u0105c za ca\u0142y pakiet rekordowe 5,9 mld dolar&oacute;w, przy czym zainteresowany by\u0142 g\u0142&oacute;wnie dwoma pierwszymi sp&oacute;\u0142kami. Sprzeda\u017c Avenue A sta\u0142a si\u0119 tylko kwesti\u0105 czasu, cho\u0107 dot\u0105d \u017cadna z wielkich sieci reklamowych nie zaoferowa\u0142a oczekiwanej przez Microsoft ceny.<\/p>\n<p>WPP kupuj\u0105c Avenue A doda do swojego portfolio jedn\u0105 z wi\u0119kszych, dost\u0119pnych na rynku agencji interaktywnych, pozbywaj\u0105c si\u0119 jednocze\u015bnie zb\u0119dnej technologii Open AdStream.<\/p>\n","protected":false},"excerpt":{"rendered":"Koncern z Redmond prowadzi rozmowy z WPP dotycz\u0105ce sprzeda\u017cy agencji reklamowej Avenue A\/Razorfish.","protected":false},"author":1,"featured_media":46872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[65,1486],"class_list":{"0":"post-46871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-microsoft","9":"tag-wpp","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46871"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46872"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}