{"id":46823,"date":"2008-08-28T11:35:26","date_gmt":"2008-08-28T09:35:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/product-placement-ostatni-mohikanin-wiarygodnej-komunikacji\/"},"modified":"2008-08-28T11:35:26","modified_gmt":"2008-08-28T09:35:26","slug":"product-placement-ostatni-mohikanin-wiarygodnej-komunikacji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/product-placement-ostatni-mohikanin-wiarygodnej-komunikacji.html","title":{"rendered":"Product placement &#8211; ostatni Mohikanin wiarygodnej komunikacji"},"content":{"rendered":"<p>Wystarczy\u0142 pierwszy odcinek serialu &#8222;Teraz albo nigdy&#8221; aby zainteresowanie t\u0105 nale\u017c\u0105c\u0105 do Portugalii wysp\u0105 <a href=\"http:\/\/www.dziennik.pl\/wydarzenia\/article203923\/Polski_serial_wypromowal_wakacje_na_Maderze.html\" target=\"_blank\" rel=\"noopener\">si\u0119gn\u0119\u0142o szczyt&oacute;w<\/a>.&nbsp;To oczywi\u015bcie pi\u0119kna historyjka, mnie jednak zaciekawi\u0142o co innego. Czy mo\u017cna by\u0142o osi\u0105gn\u0105\u0107 podobny efekt reklam\u0105? Obawiam si\u0119, \u017ce nie.\u2028<\/p>\n<p>Polskie miasta pe\u0142ne s\u0105 billboard&oacute;w reklamuj\u0105cych Turcj\u0119, Tunezj\u0119 czy Chorwacj\u0119. Czy w&nbsp;istotny spos&oacute;b zmieni\u0142o to uk\u0142ad si\u0142 pomi\u0119dzy tymi turystycznymi destynacjami (nie m&oacute;wi\u0119 o&nbsp;popularno\u015bci &#8222;bezwzgl\u0119dnej&#8221; bo ta by\u0142aby wysoka i&nbsp;bez tych kampanii)?\u2028Oczywi\u015bcie, \u017ce nie!<\/p>\n<p>Pr&oacute;buj\u0119 si\u0119 zmierzy\u0107 z&nbsp;najprostszym pytaniem: dlaczego? Moim zdaniem odpowied\u017a jest jedna: wiarygodno\u015b\u0107. Product placement daje konsumentom poczucie otrzymywania wiarygodnej, rzetelnej informacji. Kiedy maj\u0105 do wyboru &#8222;obiektywna informacja&#8221; vs. reklama, kt&oacute;rej wiarygodno\u015b\u0107 oceniaj\u0105 nisko, dokonuj\u0105 jak najbardziej racjonalnego wyboru i&#8230; Jad\u0105 na Mader\u0119.<\/p>\n<p>Oczywi\u015bcie product placement nie ma nic wsp&oacute;lnego &#8211; podobnie jak niestety reklama &#8211; z&nbsp;wiarygodn\u0105 informacj\u0105. W&nbsp;tym wypadku jednak po raz kolejny prawdziwe okazuje si\u0119 stwierdzenie &#8222;perception is reality&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Z Mader\u0105 podobno by\u0142o tak, \u017ce wielu tour operator&oacute;w wycofa\u0142o j\u0105 nawet ze swojej oferty, bo &#8222;Polacy nie lubi\u0105 kamienistych pla\u017c&#8221;.","protected":false},"author":1,"featured_media":46824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2558],"class_list":{"0":"post-46823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-brandenergizing-com","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46823"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46824"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}