{"id":46809,"date":"2008-08-28T13:12:59","date_gmt":"2008-08-28T11:12:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-diet-coke-w-rekach-mother\/"},"modified":"2008-08-28T13:12:59","modified_gmt":"2008-08-28T11:12:59","slug":"budzet-diet-coke-w-rekach-mother","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/budzet-diet-coke-w-rekach-mother.html","title":{"rendered":"Bud\u017cet Diet Coke w r\u0119kach Mother"},"content":{"rendered":"<p>Coca-Cola rezygnuje tym samym z dotychczasowego, lokalnego podej\u015bcia do rynk&oacute;w europejskich na rzecz jednolitej strategii marketingowej na ca\u0142ym Starym Kontynencie. Ameryka\u0144ski koncern konsoliduje sw&oacute;j paneuropejski bud\u017cet Diet Coke w r\u0119kach jednej agencji. Mother odpowiedzialna b\u0119dzie za najnowsz\u0105 kampani\u0119 Diet Coke i Coke Light. <\/p>\n<p>Koncern przedsi\u0119wzi\u0105\u0142 podobne kroki w stosunku do marki Sprite. W lipcu paneuropejski bud\u017cet reklamowy produktu przej\u0119\u0142a agencja Ogilvy &amp; Mather Frankfurt pokonuj\u0105c na ostatniej prostej Karmarama oraz M&amp;C Saatchi Berlin.<\/p>\n","protected":false},"excerpt":{"rendered":"Mother przejmuje warty 35 mln funt&oacute;w paneuropejski bud\u017cet Diet Coke.","protected":false},"author":1,"featured_media":46810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[57,2854],"class_list":{"0":"post-46809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-coca-cola","9":"tag-mother","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46809"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46810"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}