{"id":46775,"date":"2008-08-29T12:16:15","date_gmt":"2008-08-29T10:16:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gazeta-bankowa-wyroznia-sie\/"},"modified":"2008-08-29T12:16:15","modified_gmt":"2008-08-29T10:16:15","slug":"gazeta-bankowa-wyroznia-sie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gazeta-bankowa-wyroznia-sie.html","title":{"rendered":"Gazeta Bankowa wyr\u00f3\u017cnia si\u0119"},"content":{"rendered":"<p>Celem kampanii jest promocja nowej dzia\u0142alno\u015bci gazety oraz podkre\u015blenie tego jak wa\u017cna jest wizerunkowa wyrazisto\u015b\u0107 w\u015br&oacute;d instytucji finansowych. Symbolem kampanii jest papuga, kt&oacute;ra ma przyci\u0105ga\u0107 uwag\u0119.<\/p>\n<p>Grup\u0119 docelow\u0105 akcji stanowi\u0105 mened\u017cerowie oraz specjali\u015bci pracuj\u0105cy w dziale marketignu banku lub instytucji finansowej w wieku 26 &#8211; 40 lat.<\/p>\n<p>Dzia\u0142ania promocyjne obejm\u0105 takie portale jak: Interia.pl, WP.pl, Bankier.pl, PRnews.pl oraz tytu\u0142y prasowe.<\/p>\n<p>Za kreacj\u0119 kampanii oraz za zakup medi&oacute;w odpowiada\u0142a agencja interaktywna Excelo.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Wyr&oacute;\u017cnij si\u0119 albo zgi\u0144&#8221; to has\u0142o internetowej kampanii reklamowej Gazety Bankowej.","protected":false},"author":1,"featured_media":46776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2852],"class_list":{"0":"post-46775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-excelo","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}