{"id":46729,"date":"2008-09-01T13:13:40","date_gmt":"2008-09-01T11:13:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cif-z-iq-marketing\/"},"modified":"2008-09-01T13:13:40","modified_gmt":"2008-09-01T11:13:40","slug":"cif-z-iq-marketing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/cif-z-iq-marketing.html","title":{"rendered":"Cif z IQ Marketing"},"content":{"rendered":"<p>W akcji, opartej o mechanizm loterii, mo\u017ce wzi\u0105\u0107 udzia\u0142 ka\u017cdy, kto zakupi jeden z obj\u0119tych promocj\u0105 produkt&oacute;w marki Cif, a nast\u0119pnie wy\u015ble SMS-a z odpowiednim has\u0142em. Do wygrania jest sprz\u0119t gospodarstwa domowego.<\/p>\n<p>Og&oacute;lnopolskie dzia\u0142ania wsparte s\u0105 promocjami taylor made w sieciach: Tesco i Carrefour na terenie ca\u0142ego kraju.<\/p>\n<p>Grup\u0119 docelow\u0105 dzia\u0142a\u0144 promocyjnych, stanowi\u0105 kobiety w wieku 24-54 lat, mieszkanki miast i mniejszych miejscowo\u015bci, aktywne zawodowo, dla kt&oacute;rych wa\u017cna jest zar&oacute;wno kwestia czysto\u015bci domu, jak i czas wolny.<\/p>\n<p>Loteria og&oacute;lnopolska trwa od 1 wrze\u015bnia do 13 pa\u017adziernika 2008 br.<\/p>\n<p>W ramach komunikacji promocji IQ Marketing przygotowa\u0142a kreacj\u0119 promocyjnej strony internetowej oraz materia\u0142&oacute;w POS dost\u0119pnych w handlu nowoczesnym i tradycyjnym. Za obs\u0142ug\u0119 platformy SMS odpowiada AtomClick, dzia\u0142 interaktywny agencji IQ Marketing. Komunikacj\u0119 ATL opracowa\u0142a agencja Lowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Cif &#8211; niezast\u0105piony od 15 lat&#8221; Unilever Polska realizuje og&oacute;lnopolsk\u0105 promocj\u0119 konsumenck\u0105 zwi\u0105zan\u0105 z jubileuszow\u0105 obecno\u015bci\u0105 marki na polskim rynku.","protected":false},"author":1,"featured_media":46730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[853,203],"class_list":{"0":"post-46729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iq-marketing","9":"tag-lowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46729"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46730"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}