{"id":46687,"date":"2008-09-01T16:22:49","date_gmt":"2008-09-01T14:22:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spiaca-krolewna-od-wszystkiego\/"},"modified":"2008-09-01T16:22:49","modified_gmt":"2008-09-01T14:22:49","slug":"spiaca-krolewna-od-wszystkiego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spiaca-krolewna-od-wszystkiego.html","title":{"rendered":"\u015api\u0105ca Kr\u00f3lewna od wszystkiego"},"content":{"rendered":"<p>Jest to kolejna ods\u0142ona kampanii promocyjnej. Has\u0142a kampanii to: &#8222;Obs\u0142uguj\u0119 w banku od wszystkiego&#8221; i &#8222;Doradzam w banku od wszystkiego&#8221;. <\/p>\n<p>Celem kampanii jest promocja kredyt&oacute;w hipotecznych oraz podkre\u015blenie jako\u015bci obs\u0142ugi i kompetencji doradc&oacute;w, w\u015br&oacute;d kt&oacute;rych nie ma miejsca dla \u015api\u0105cej Kr&oacute;lewny ani dla Sierotki Marysi. <\/p>\n<p>Bajkowe postacie maj\u0105 ukazywa\u0107 frustracje u\u017cytkownik&oacute;w for internetowych, na kt&oacute;rych mo\u017cna czyta\u0107 negatywne opinie na temat obs\u0142ugi klienta w polskich bankach. <\/p>\n<p>Akcja DomBanku potrwa do ko\u0144ca wrze\u015bnia, a g\u0142&oacute;wnym medium kampanii b\u0119dzie outdoor. Uzupe\u0142nieniem kampanii b\u0119d\u0105 dzia\u0142ania w internecie, w ramach kt&oacute;rych przewidziano emisj\u0119 form ods\u0142onowych na Onet.pl oraz mniejszych witrynach tematycznych, a tak\u017ce mailingi do bazy u\u017cytkownik&oacute;w portali WP.pl i Interia.pl.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Wanilia, media zakupi\u0142 dom mediowy MediaVest.<\/p>\n","protected":false},"excerpt":{"rendered":"Postacie z bajek &#8211; \u015api\u0105ca Kr&oacute;lewna i Sierotka Marysia, wyst\u0119puj\u0105 w nowej kampanii wizerunkowej DomBanku.","protected":false},"author":1,"featured_media":46688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2851,1015],"class_list":{"0":"post-46687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dom-bank","9":"tag-mediavest","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46687"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46688"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}