{"id":46677,"date":"2008-09-01T16:59:25","date_gmt":"2008-09-01T14:59:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tele2-laczy-dobre-i-tanie\/"},"modified":"2008-09-01T16:59:25","modified_gmt":"2008-09-01T14:59:25","slug":"tele2-laczy-dobre-i-tanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tele2-laczy-dobre-i-tanie.html","title":{"rendered":"Tele2 \u0142\u0105czy dobre i tanie"},"content":{"rendered":"<p>Celem akcji jest promocja oferty internetowej 2Mb\/s od 16 z\u0142 miesi\u0119cznie.<\/p>\n<p>Akcja skierowana jest do grupy m\u0142odych ludzi, kt&oacute;rzy ceni\u0105 jako\u015b\u0107 i atrakcyjne ceny us\u0142ug. Kampania telewizyjna oparta zosta\u0142a na koncepcji ukazuj\u0105cej trudn\u0105 przyja\u017a\u0144 Dobrego i Taniego, kt&oacute;rzy dzi\u0119ki&nbsp; Tele2 mog\u0105 \u017cy\u0107 w zgodzie. <\/p>\n<p>Promocja zosta\u0142a zaplanowana na p&oacute;\u0142tora miesi\u0105ca i zak\u0142ada wykorzystanie takich medi&oacute;w jak: telewizja, radio, kino i internet. <\/p>\n<p>Strategi\u0105 i kreacj\u0105 kampanii zaj\u0119\u0142a si\u0119 agencja Publicis, kreacj\u0105 internetow\u0105 &#8211; 180heartbeats, zakupem medi&oacute;w &#8211; Starcom, internetowych &#8211; ACR. Za dzia\u0142aniami PR odpowiada agencja Walk Group.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Pan Dobry i Pan Tani razem tylko w Tele2&#8221; to has\u0142o reklamowe kampanii marki Tele2.","protected":false},"author":1,"featured_media":46678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[12234],"class_list":{"0":"post-46677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-180-heartbeats","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46677"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46678"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}