{"id":46544,"date":"2008-09-03T14:44:33","date_gmt":"2008-09-03T12:44:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-new-york-przejmuje-budzet-stolichnaya\/"},"modified":"2008-09-03T14:44:33","modified_gmt":"2008-09-03T12:44:33","slug":"ogilvy-new-york-przejmuje-budzet-stolichnaya","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ogilvy-new-york-przejmuje-budzet-stolichnaya.html","title":{"rendered":"Ogilvy New York przejmuje bud\u017cet Stolichnaya"},"content":{"rendered":"<p>Bud\u017cet rosyjskiej w&oacute;dki znajdowa\u0142 si\u0119 dotychczas w r\u0119kach Publicis. SPI zdecydowa\u0142o si\u0119 na nowojorsk\u0105 agencj\u0119 zar&oacute;wno ze wzgl\u0119du na wachlarz pomys\u0142&oacute;w dla r&oacute;\u017cnych \u015brodk&oacute;w komunikacji, jakie Ogilvy zaprezentowa\u0142a podczas przetargu, jak i pi\u0119cioletni plan koncernu zwi\u0119kszenia sprzeda\u017cy g\u0142&oacute;wnie na terenie Stan&oacute;w Zjednoczonych. <\/p>\n<p>&#8211; W czasie przetargu Ogilvy dostarczy\u0142o wszystko, czego Stolichnaya w tym momencie potrzebuje: kreatywno\u015b\u0107, szybko\u015b\u0107, konkurencyjno\u015b\u0107 i oddanie &#8211; t\u0142umaczy Andrey Skurikhin, wsp&oacute;\u0142w\u0142a\u015bciciel SPI Group. &#8211; Jestem pewien, \u017ce podej\u015bcie Ogilvy b\u0119dzie idealnie wspiera\u0107 nasze plany.<\/p>\n<p>Agencja okaza\u0142a si\u0119 lepsza ni\u017c McCann Erickson, pierwsze efekty wsp&oacute;\u0142pracy Ogilvy oraz SPI pojawi\u0105 si\u0119 ju\u017c pod koniec tego roku.<\/p>\n","protected":false},"excerpt":{"rendered":"SPI Group wybiera Ogilvy New York, agencja odpowiedzialna b\u0119dzie za globalny bud\u017cet marki Stolichnaya.","protected":false},"author":1,"featured_media":46545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[299],"class_list":{"0":"post-46544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ogilvy","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46544"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46545"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}