{"id":46518,"date":"2008-09-03T15:50:30","date_gmt":"2008-09-03T13:50:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-odkrywa-tajemnice\/"},"modified":"2008-09-03T15:50:30","modified_gmt":"2008-09-03T13:50:30","slug":"coca-cola-odkrywa-tajemnice","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coca-cola-odkrywa-tajemnice.html","title":{"rendered":"Coca-Cola odkrywa tajemnic\u0119"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem kampanii jest przypomnienie, \u017ce Coca-Cola powsta\u0142a w XIX wieku, a jej receptura pozosta\u0142a od tego czasu niezmieniona. <\/p>\n<p>We wrze\u015bniu na opakowaniach napoju Coca-Cola pojawi si\u0119 komunikat: &#8222;Bez dodatku konserwant&oacute;w, bez sztucznych aromat&oacute;w &#8211; od 1886 roku&#8221;. <\/p>\n<p>Dzia\u0142ania promocyjne zaplanowano do grudnia i obejm\u0105 reklam\u0119 telewizyjn\u0105 oraz kampani\u0119 w internecie. Kreacj\u0119 kampanii przygotowa\u0142a agencja Publicis. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola rozpocz\u0119\u0142a kampani\u0119 informacyjn\u0105, w kt&oacute;rej powraca do \u017ar&oacute;de\u0142 wynalezienia napoju.","protected":false},"author":1,"featured_media":46519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,52],"class_list":{"0":"post-46518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-publicis","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46518"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46519"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}