{"id":46416,"date":"2008-09-05T11:14:54","date_gmt":"2008-09-05T09:14:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ge-money-bank-oraz-bank-bph-lacza-kredyt\/"},"modified":"2008-09-05T11:14:54","modified_gmt":"2008-09-05T09:14:54","slug":"ge-money-bank-oraz-bank-bph-lacza-kredyt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ge-money-bank-oraz-bank-bph-lacza-kredyt.html","title":{"rendered":"GE Money Bank oraz Bank BPH \u0142\u0105cz\u0105 kredyt"},"content":{"rendered":"<p>Kampania pod has\u0142em &#8222;Co dwa banki, to nie jeden&#8221; ma na celu nag\u0142o\u015bnienie faktu pojawienia si\u0119 nowej us\u0142ugi oraz poinformowanie o tego typu wsp&oacute;\u0142pracy dw&oacute;ch bank&oacute;w w Polsce.<\/p>\n<p>Akcja skierowana jest do m\u0142odych, wykszta\u0142conych os&oacute;b, kt&oacute;re ceni\u0105 sobie stabilizacj\u0119, rodzin\u0119 oraz spokojne \u017cycie.<\/p>\n<p>W kampanii zastosowano symbolik\u0119 krzes\u0142a obrotowego z dwoma siedzeniami. Plecami do siebie siedz\u0105 na nich reprezentanci obu bank&oacute;w. Na potrzeby kampanii powsta\u0142y dwa spoty reklamowe o tej samej fabule.<\/p>\n<p>Kampani\u0119 telewizyjn\u0105 wpiera\u0107 b\u0119d\u0105 r&oacute;wnie\u017c dzia\u0142ania BTL-owe, reklamy w og&oacute;lnopolskiej prasie i w internecie oraz ambient w postaci mobilnych reklam w ponad 100 miastach Polski.<\/p>\n<p>Spoty reklamowe przygotowa\u0142a Gruppa66 Ogilvy. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 promocja kredytu got&oacute;wkowego, kt&oacute;ry stworzy\u0142y wsp&oacute;lnie dwa banki &#8211; GE Money Bank oraz Bank BPH.","protected":false},"author":1,"featured_media":46417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[133,1006,1303,906],"class_list":{"0":"post-46416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bph","9":"tag-ge-money-bank","10":"tag-gruppa66-ogilvy","11":"tag-media-direction-omd","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46416"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46417"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}