{"id":4633,"date":"2012-09-25T16:16:01","date_gmt":"2012-09-25T14:16:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/acuvue-na-nosnikach-digital-ooh\/"},"modified":"2015-01-12T14:41:17","modified_gmt":"2015-01-12T14:41:17","slug":"acuvue-na-nosnikach-digital-ooh","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/acuvue-na-nosnikach-digital-ooh.html","title":{"rendered":"Acuvue na no\u015bnikach Digital OOH"},"content":{"rendered":"<p>Rusza kampania edukacyjna pod has\u0142em &#8222;Dobry wzrok na ca\u0142e \u017cycie&#8221;, realizowana przez mark\u0119 Acuvue w ramach programu Acuvue Eye Health Advisor.<\/p>\n<p>Kampania b\u0119dzie promowa\u0142a dbanie o wzrok zach\u0119caj\u0105c do regularnych wizyt u specjalisty. W kampanii marketer wykorzysta dzia\u0142ania przy u\u017cyciu Digital OOH.<\/p>\n<p>Celem kampanii jest podniesienie \u015bwiadomo\u015bci spo\u0142ecze\u0144stwa dotycz\u0105cej istoty regularnych wizyt w gabinecie okulistycznym i konieczno\u015bci kontroli wzroku oraz wypromowanie \u015awiatowego Dnia Wzroku, kt&oacute;ry przypada na 11 pa\u017adziernika. W ramach kampanii Acuvue Eye Health Advisor&reg;, w dniach 11-14 pa\u017adziernika b\u0119dzie mo\u017cna bezp\u0142atnie dokona\u0107 wst\u0119pnej kontroli wzroku w salonach optycznych bior\u0105cych udzia\u0142 w akcji na terenie ca\u0142ej Polski.<\/p>\n<p>Kampania obejmuje dzia\u0142ania w TV, prasie, internecie, OOH oraz na no\u015bnikach Digital OOH.<\/p>\n<p>W zakresie no\u015bnik&oacute;w Digital OOH, dzia\u0142ania obejm\u0105 ponad 440 lokalizacji oraz ponad 15 300 no\u015bnik&oacute;w Digital OOH.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142 dom mediowy OMD. Dysponentem no\u015bnik&oacute;w jest Screen Network.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania edukacyjna Acuvue Eye Health Advisor pod has\u0142em &#8222;Dobry wzrok na ca\u0142e \u017cycie&#8221;.","protected":false},"author":1,"featured_media":4634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[945,333],"class_list":{"0":"post-4633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-acuvue","9":"tag-omd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4633"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4634"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}