{"id":46223,"date":"2008-09-10T13:39:39","date_gmt":"2008-09-10T11:39:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-czy-kazdy-moze-podjac-wyzwanie\/"},"modified":"2008-09-10T13:39:39","modified_gmt":"2008-09-10T11:39:39","slug":"zywiec-czy-kazdy-moze-podjac-wyzwanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zywiec-czy-kazdy-moze-podjac-wyzwanie.html","title":{"rendered":"\u017bywiec: czy ka\u017cdy mo\u017ce podj\u0105\u0107 wyzwanie?"},"content":{"rendered":"<p>Nowy spot reklamowy &#8222;Nie ka\u017cdy&#8221; podkre\u015bla\u0142a znaczenie &#8222;wyj\u0105tkowo\u015bci&#8221; w odniesieniu do marki \u017bywiec. Kreacja przedstawia ludzi w sytuacjach, kt&oacute;rym towarzysz\u0105 has\u0142a: &#8222;nie ka\u017cdy mo\u017ce podj\u0105\u0107 wyzwanie&#8221;, &#8222;nie ka\u017cdy mo\u017ce poczu\u0107 styl&#8221;, czy &#8222;nie ka\u017cdy mo\u017ce poczu\u0107 presti\u017c&#8221;. <\/p>\n<p>W takiej atmosferze prezentowane jest piwo \u017bywiec, z has\u0142em &#8222;nie ka\u017cde piwo to \u017bywiec&#8221;. <\/p>\n<p>Ods\u0142ona kampanii prezentowana b\u0119dzie w telewizji, multipleksach na terenie ca\u0142ego kraju oraz w internecie.<\/p>\n<p>Autorem pomys\u0142u kreatywnego jest agencja Just. Za produkcj\u0119 filmow\u0105 odpowiada Opus Film, a re\u017cyserem i operatorem jest \u0141ukasz Ko\u015bmicki. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Wystartowa\u0142a kolejna ods\u0142ona kampanii reklamowej prowadzonej przez mark\u0119 \u017bywiec, kt&oacute;ra jest kontynuacj\u0105 wiosennej promocji.","protected":false},"author":1,"featured_media":46224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[952,732,250],"class_list":{"0":"post-46223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-just","9":"tag-opus-film","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46223"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46224"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}