{"id":46205,"date":"2008-09-10T16:53:47","date_gmt":"2008-09-10T14:53:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-szuka-rozka\/"},"modified":"2008-09-10T16:53:47","modified_gmt":"2008-09-10T14:53:47","slug":"heyah-szuka-rozka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heyah-szuka-rozka.html","title":{"rendered":"Heyah szuka Ro\u017cka"},"content":{"rendered":"<p>Dzia\u0142ania maj\u0105 charakter wizerunkowy. Celem akcji jest sta\u0142a promocja oferty &#8222;Przebieraj Wybieraj&#8221;. Za pomoc\u0105 wideobloga operator chce nawi\u0105za\u0107 kontakt z u\u017cytkownikami.<\/p>\n<p>G\u0142&oacute;wnym motywem komunikacji jest znikni\u0119cie Ro\u017cka, bohatera reklamy Heyah. Zesp&oacute;\u0142 postanowi\u0142 przeprowadzi\u0107 dochodzenie pod kryptonimem &#8222;Kto znikn\u0105\u0142 Ro\u017cka?&#8221;. W\u015br&oacute;d podejrzanych znajduj\u0105 si\u0119 bohaterowie poprzednich kampanii: S\u0105siad G\u0142o\u015bny-Przeno\u015bny, Diablica, Paker i Czerwony Kapturek.<\/p>\n<p>Odwiedzaj\u0105cy serwis Ktozniknalrozka.pl mog\u0105 wcieli\u0107 si\u0119 w rol\u0119 Sherlocka Holmesa i wzi\u0105\u0107 udzia\u0142 w \u015bledztwie. Miejscem dzia\u0142a\u0144 jest portal Fotka.pl i powsta\u0142y w jego ramach wirtualny klan Heyah. Videoblog umo\u017cliwia \u015bledzenie na bie\u017c\u0105co rozwoju zdarze\u0144 i analizowanie wypowiedzi podejrzanych w tej sprawie.<\/p>\n<p>Na \u0142amach portalu publikowane s\u0105 kolejne odcinki serialu zrealizowanego przez Heyah na potrzeby akcji. Kolejne odcinki odnale\u017a\u0107 mo\u017cna tak\u017ce na portalach YouTube.com i Wrzuta.pl.<\/p>\n<p>Akcja &#8222;Kto znikn\u0105\u0142 Ro\u017cka&#8221; powsta\u0142a przy wsp&oacute;\u0142pracy dzia\u0142u marketingu Heyah z agencj\u0105 Interactive Solutions, agencj\u0105 G7 oraz portalem Fotka.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Heyah uruchomi\u0142a wideoblog &#8222;Kto znikn\u0105\u0142 Ro\u017cka?&#8221;, dzia\u0142aj\u0105cy w oparciu o portal spo\u0142eczno\u015bciowy Fotka.pl.","protected":false},"author":1,"featured_media":46206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[811,877,180],"class_list":{"0":"post-46205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-g7","9":"tag-heyah","10":"tag-interactive-solutions","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46205"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46206"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}