{"id":4617,"date":"2012-09-26T10:42:38","date_gmt":"2012-09-26T08:42:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ddb-warszawa-nominowana-do-effie-na-wegrzech\/"},"modified":"2012-09-26T10:42:38","modified_gmt":"2012-09-26T08:42:38","slug":"ddb-warszawa-nominowana-do-effie-na-wegrzech","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ddb-warszawa-nominowana-do-effie-na-wegrzech.html","title":{"rendered":"DDB Warszawa nominowana do Effie na W\u0119grzech"},"content":{"rendered":"<p>Celem kampanii by\u0142o zwi\u0119kszenie konsumpcji lod&oacute;w i umocnienie pozycji marki Carte d&#8217;Or, kt&oacute;ra na rynku w\u0119gierskim ma siln\u0105 konkurencj\u0119 w postaci marek w\u0142asnych sieci handlowych. Sposobem na osi\u0105gni\u0119cie celu by\u0142o stworzenie rytua\u0142u kupowania lod&oacute;w do domu przez konsumentki. Tak narodzi\u0142a si\u0119 idea kampanii &bdquo;Zaczaruj 1001 wieczor&oacute;w z Carte d&#8217;Or&#8221;.<\/p>\n<p>Agencja DDB przygotowa\u0142a spot TV oraz KV, kt&oacute;ry zosta\u0142 wykorzystany w prasie, na outdoorze w lokalizacjach blisko miejsc zakupu i w sklepach. Marka by\u0142a r&oacute;wnie\u017c aktywna w internecie &#8211; powsta\u0142y displaye, strona WWW i  fan page z dodatkowymi funkcjonalno\u015bciami.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"DDB Warszawa otrzyma\u0142a nominacj\u0119 do nagrody Effie w w\u0119gierskiej edycji konkursu. Wyr&oacute;\u017cniono kampani\u0119 dla marki Carte d&#8217;Or (Unilever).","protected":false},"author":1,"featured_media":4618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[472],"class_list":{"0":"post-4617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4617"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4618"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}