{"id":46151,"date":"2008-09-11T16:57:21","date_gmt":"2008-09-11T14:57:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/praktiker-zmienia-domy\/"},"modified":"2008-09-11T16:57:21","modified_gmt":"2008-09-11T14:57:21","slug":"praktiker-zmienia-domy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/praktiker-zmienia-domy.html","title":{"rendered":"Praktiker zmienia domy"},"content":{"rendered":"<p>Akcja promuje produky dekoracyjne i wn\u0119trzarskie. Dodatkowo zostanie wsparta nowym katalogiem Praktikera &#8222;Jesie\u0144 2008&#8221;, kt&oacute;ry uka\u017ce si\u0119 na rynku 19 wrze\u015bnia. Celem kampanii jest zwr&oacute;cenie uwagi na ofert\u0119 promocyjn\u0105 w sklepach, zwi\u0119kszenie \u015bwiadomo\u015bci marki i wzrost frekwencji klient&oacute;w.<\/p>\n<p>Dzia\u0142ania ATL obejmuj\u0105: outdoor (billboardy), spoty telewizyjne (TVP1, TVP2, Polsat, TVN oraz w mniejszych stacjach), radio (RMF FM i rozg\u0142o\u015bnie lokalne), pras\u0119 lokaln\u0105 oraz dzia\u0142ania w internecie. <\/p>\n<p>Aktywno\u015bci BTL oparte s\u0105 na komunikacji prowadzonej w marketach, gdzie pojawi\u0105 si\u0119 m.in. materia\u0142y POS, takie jak: plakaty, naklejki pod\u0142ogowe, hangery, wobblery oraz gad\u017cety dla najm\u0142odszych.<\/p>\n<p>Kreacj\u0119 wykona\u0142a agencja Szwejkowski, zakupu medi&oacute;w dokona\u0142 Guideline, za dzia\u0142ania PR odpowiada agencja Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kolejna ods\u0142ona kampanii promocyjnej Praktikera pod has\u0142em &#8222;Praktikomania &#8211; sza\u0142 zmian w Twoim domu&#8221;.","protected":false},"author":1,"featured_media":46152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2720,1492],"class_list":{"0":"post-46151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-guideline","9":"tag-szwejkowski","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46151"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46152"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}