{"id":46125,"date":"2008-09-12T12:39:03","date_gmt":"2008-09-12T10:39:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/canon-szuka-domu-mediowego\/"},"modified":"2008-09-12T12:39:03","modified_gmt":"2008-09-12T10:39:03","slug":"canon-szuka-domu-mediowego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/canon-szuka-domu-mediowego.html","title":{"rendered":"Canon szuka domu mediowego"},"content":{"rendered":"<p>Bud\u017cet reklamowy firmy Canon szacowany jest na oko\u0142o 50 mln funt&oacute;w. Udzia\u0142 w przetargu zg\u0142osi\u0142 ju\u017c dotychczasowy dom mediowy koncernu, Mediaedge:cia. Z procesu wy\u0142\u0105czona zostanie kreatywna cz\u0119\u015b\u0107 bud\u017cetu marki.<\/p>\n<p>Canon planuje rozszerzy\u0107 swoj\u0105 aktywno\u015b\u0107 medialn\u0105 poza obszar Europy Zachodniej i skupi\u0107 si\u0119 g\u0142&oacute;wnie na rozwijaj\u0105cych si\u0119 rynkach Europy, Bliskiego Wschodu oraz Afryki.<\/p>\n<p>Kluczow\u0105 cz\u0119\u015bci\u0105 medialnej strategii koncernu jest zaanga\u017cowanie w europejskie rozgrywki pi\u0142karskie. Canon zwi\u0105zany jest ju\u017c od 30 lat z UEFA, w 2008 r. by\u0142 jednym z g\u0142&oacute;wnych sponsor&oacute;w Mistrzostw Europy.<\/p>\n","protected":false},"excerpt":{"rendered":"Japo\u0144ski koncern rozpoczyna przetarg na zakup i planowanie medi&oacute;w w Europie.","protected":false},"author":1,"featured_media":46126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2135],"class_list":{"0":"post-46125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-canon","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46125"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46126"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}