{"id":46107,"date":"2008-09-12T15:23:16","date_gmt":"2008-09-12T13:23:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-globalna-kampania-reklamowa-marki-levis\/"},"modified":"2008-09-12T15:23:16","modified_gmt":"2008-09-12T13:23:16","slug":"rusza-globalna-kampania-reklamowa-marki-levis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-globalna-kampania-reklamowa-marki-levis.html","title":{"rendered":"Rusza globalna kampania reklamowa marki Levi\u2019s"},"content":{"rendered":"<p>Szeroko zakrojona akcja marketingowa &#8222;Live Unbuttoned &#8211; \u017byj bez zapi\u0119\u0107&#8221;, promuj\u0105ca now\u0105 lini\u0119 jeans&oacute;w 501, rozpocz\u0119\u0142a si\u0119 w dniach 13 i 14 wrze\u015bnia w jedenastu europejskich stolicach (Warszawa, Londyn, Pary\u017c, Mediolan, Madryt, Berlin, Istamu\u0142, Anteny, Antwerpia, Sztokholm i Moskwa).<\/p>\n<p>W najwa\u017cniejszych punktach skupiaj\u0105cych \u017cycie nocne pojawi\u0142y si\u0119 uliczne ekipy z projektorami i ulotkami. Komunikaty pojawiaj\u0105ce si\u0119 na \u015bcianach budynk&oacute;w wzywa\u0142y do w\u0142\u0105czenia Bluetootha w telefonach kom&oacute;rkowych, by wszyscy znajduj\u0105cy si\u0119 w promieniu 100m od teamu mogli otrzyma\u0107 animowan\u0105 informacj\u0119 o europejskiej premierze linii i wzi\u0105\u0107 udzia\u0142 w konkursie.<\/p>\n<p>Filmy, stworzone przez Bartle Bogle Hegarty, pojawi\u0105 si\u0119 15 wrze\u015bnia o godzinie 12.30 na stronie <a href=\"http:\/\/www.501.com\/premiere\" target=\"_blank\" rel=\"noopener\">www.501.com\/premiere<\/a>. Ponadto, w ramach dzia\u0142a\u0144 promocyjnych, w serwisie internetowym marki Levi&#8217;s uka\u017c\u0105 si\u0119 niepublikowane dot\u0105d profile Moniki Brodki, Sebastiana Karpiela-Bu\u0142ecki oraz Mieszka Sybilskiego.<\/p>\n","protected":false},"excerpt":{"rendered":"Zestaw 4 film&oacute;w reklamowych, stworzonych dla telewizji, kin i internetu, jest g\u0142&oacute;wn\u0105 cz\u0119\u015bci\u0105 globalnej kampanii marketingowej marki Levi&rsquo;s.","protected":false},"author":1,"featured_media":46108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1789],"class_list":{"0":"post-46107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-levis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46107"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46108"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}