{"id":46038,"date":"2008-09-15T14:42:25","date_gmt":"2008-09-15T12:42:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/publicis-bada-dna\/"},"modified":"2008-09-15T14:42:25","modified_gmt":"2008-09-15T12:42:25","slug":"publicis-bada-dna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/publicis-bada-dna.html","title":{"rendered":"Publicis bada DNA"},"content":{"rendered":"<p>przygotowana na zlecenie firmy farmaceutycznej Sanofi-Aventis. <\/p>\n<p>Celem projektu jest wzmocnienie rozpoznawalno\u015bci, zar&oacute;wno w\u015br&oacute;d lekarzy i pacjent&oacute;w, marki Sanofi-Aventis i budowa wizerunku firmy jako innowacyjnej, o globalnym zasi\u0119gu.<\/p>\n<p>Pierwsza kreacja prasowa, otwieraj\u0105ca kampani\u0119, prezentuje posta\u0107 profesora Michela Didier, naukowca z Sanofi-Aventis, specjalizuj\u0105cego si\u0119 w neurologii i psychiatrii. <\/p>\n<p>Kampania potrwa do ko\u0144ca roku i obecna b\u0119dzie na \u0142amach wybranych tygodnik&oacute;w opinii, miesi\u0119cznik&oacute;w oraz w prasie bran\u017cowej. <\/p>\n<p>Media zaplanowa\u0142 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Swobodny je\u017adziec DNA&#8221; &#8211; pod takim has\u0142em rusza prasowa kampania\nreklamowa autorstwa agencji reklamowej Publicis&#8230;","protected":false},"author":1,"featured_media":46039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52,250],"class_list":{"0":"post-46038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=46038"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/46038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/46039"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=46038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=46038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=46038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}