{"id":45966,"date":"2008-09-16T23:19:36","date_gmt":"2008-09-16T21:19:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pawlowska-pojawa-bohaterka-kampanii-ibupromu\/"},"modified":"2008-09-16T23:19:36","modified_gmt":"2008-09-16T21:19:36","slug":"pawlowska-pojawa-bohaterka-kampanii-ibupromu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pawlowska-pojawa-bohaterka-kampanii-ibupromu.html","title":{"rendered":"Paw\u0142owska-Pojawa bohaterk\u0105 kampanii Ibupromu"},"content":{"rendered":"<p>Reklama dotyczy sub-brandu Ibuprom Zatoki i jest utrzymana w tej samej, dokumentalnej konwencji co reklama &#8222;Mount Everest&#8221;, kt&oacute;ra otwiera\u0142a t\u0119 kampani\u0119.<\/p>\n<p>Tym razem obserwujemy histori\u0119 Anny Paw\u0142owskiej-Pojawa, kt&oacute;ra na co dzie\u0144 pracuje w dziale PR Platformy Mediowej Point Group, a kt&oacute;rej pasj\u0105 jest bieganie.<\/p>\n<p>Reklama jest emitowana w wersji 30-sekundowej. G\u0142&oacute;wnym kana\u0142em komunikacji b\u0119dzie telewizja. Brak informacji o wsparciu kampanii w innych mediach.<\/p>\n<p>Strategia komunikacji oraz reklama telewizyjna zosta\u0142y przygotowane przez agencj\u0119 Red 8 Communications Group.<\/p>\n","protected":false},"excerpt":{"rendered":"15 wrze\u015bnia rozpocz\u0119\u0142a si\u0119 emisja drugiej z serii reklamy dla marki Ibuprom, przebiegaj\u0105cej pod has\u0142em &#8222;Dla Niepokonanych&#8221;.","protected":false},"author":1,"featured_media":45967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814],"class_list":{"0":"post-45966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45966"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45967"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}