{"id":45940,"date":"2008-09-17T15:21:45","date_gmt":"2008-09-17T13:21:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adv-pl-wydaje-ksiazke-o-e-marketingu\/"},"modified":"2008-09-17T15:21:45","modified_gmt":"2008-09-17T13:21:45","slug":"adv-pl-wydaje-ksiazke-o-e-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adv-pl-wydaje-ksiazke-o-e-marketingu.html","title":{"rendered":"Adv.pl wydaje ksi\u0105\u017ck\u0119 o e-marketingu"},"content":{"rendered":"<p>wydawnictwa Helion pojawi si\u0119 na p&oacute;\u0142kach ksi\u0119garni jesieni\u0105 br. Jej autorami s\u0105 praktycy z Grupy Adv.pl.<\/p>\n<p>Publikacja skierowana jest do wszystkich, kt&oacute;rzy na co dzie\u0144 pos\u0142uguj\u0105 si\u0119 internetem do realizacji cel&oacute;w marketingowo-sprzeda\u017cowych.<\/p>\n<p>Czym r&oacute;\u017cni si\u0119 marketing partyzancki od wirusowego? Jak wykorzysta\u0107 permission marketing do realizacji cel&oacute;w marketingowych? Czy lepiej wybra\u0107 SEO czy PPC? Dlaczego capping nie oznacza ilo\u015bci kontakt&oacute;w z kampani\u0105? Czy desktop marketing ma potencja\u0142 sprzeda\u017cowy? O czym musisz pami\u0119ta\u0107 tworz\u0105c spo\u0142eczno\u015b\u0107 wok&oacute;\u0142 marki? Ksi\u0105\u017cka odpowiada na te i pozosta\u0142e 60 pyta\u0144, kt&oacute;re marketerzy zadaj\u0105 agencji interaktywnej podczas wsp&oacute;\u0142pracy.<\/p>\n<p>Publikacja skierowana jest do wszystkich, kt&oacute;rzy na co dzie\u0144 pos\u0142uguj\u0105 si\u0119 internetem do realizacji cel&oacute;w marketingowo-sprzeda\u017cowych.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;E-marketing w akcji, czyli jak skutecznie wzbudza\u0107 po\u017c\u0105danie klient&oacute;w i zazdro\u015b\u0107 konkurencji&#8221; to nowa publikacja, kt&oacute;ra nak\u0142adem&#8230;","protected":false},"author":1,"featured_media":45941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1444],"class_list":{"0":"post-45940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adv-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45940"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45941"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}