{"id":45938,"date":"2008-09-17T15:29:16","date_gmt":"2008-09-17T13:29:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/discovery-channel-aktywniej-w-internecie\/"},"modified":"2008-09-17T15:29:16","modified_gmt":"2008-09-17T13:29:16","slug":"discovery-channel-aktywniej-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/discovery-channel-aktywniej-w-internecie.html","title":{"rendered":"Discovery Channel aktywniej w internecie"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem kampanii jest zwi\u0119kszenie zainteresowania promowanymi programami w\u015br&oacute;d internaut&oacute;w z grupy docelowej.<\/p>\n<p>Promowane b\u0119d\u0105 dwie serie: &#8222;Prawda czy Fa\u0142sz &#8211; pogromcy mit&oacute;w&#8221; oraz &#8222;Szko\u0142a Przetrwania&#8221;. Akcja koncentruje si\u0119 na reklamie w wyszukiwarkach oraz na stronach partnerskich Google. Na potrzeby kampanii zosta\u0142y przygotowane kreacje banerowe oraz wideo. <\/p>\n<p>Boksy b\u0119d\u0105 kierowa\u0107 internaut&oacute;w na polsk\u0105 podstron\u0119 Discovery Channel UK po\u015bwi\u0119con\u0105 promowanym programom. Strategia promocji zostanie dodatkowo uzupe\u0142niona dzia\u0142aniami z zakresu e-PR. <\/p>\n<p>Akcja potrwa do grudnia. Za kampani\u0119 odpowiada Web Search Factory Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Discovery Channel rusza z internetow\u0105 promocj\u0105 wybranych serii z jesiennej ram&oacute;wki.","protected":false},"author":1,"featured_media":45939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[454,2571],"class_list":{"0":"post-45938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-discovery-channel","9":"tag-web-search-factory","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45938"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45939"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}