{"id":45874,"date":"2008-09-18T14:38:31","date_gmt":"2008-09-18T12:38:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niepelnosprawni-zarazaja-radoscia\/"},"modified":"2008-09-18T14:38:31","modified_gmt":"2008-09-18T12:38:31","slug":"niepelnosprawni-zarazaja-radoscia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/niepelnosprawni-zarazaja-radoscia.html","title":{"rendered":"Niepe\u0142nosprawni zara\u017caj\u0105 rado\u015bci\u0105"},"content":{"rendered":"<p>Celem kampanii jest ukazanie problem&oacute;w os&oacute;b niepe\u0142nosprawnych intelektualnie, prze\u0142amanie stereotyp&oacute;w i uprzedze\u0144 oraz przygotowanie akcji maj\u0105cej na celu zwi\u0119kszenie ich zatrudnienia.<\/p>\n<p>Agencja TBWA jest odpowiedzialna za przygotowanie kreacji do kampanii, kt&oacute;ra obejmuje 5 spot&oacute;w (telewizja, kino, radio) oraz materia\u0142y prezentowane na outdoorze, w internecie i prasie.<\/p>\n<p>Filmy b\u0119d\u0105 emitowane w telewizji (TVP, Polsat, TVN, Canal+, Puls), w radiu (Z\u0142ote Przeboje, Tok FM, PIN, Polskie Radio) oraz w sieci kin Cinema City w ca\u0142ej Polsce. Kampania jest r&oacute;wnie\u017c komunikowana w prasie, w internecie oraz na billboardach, citylightach (AMS) i przez 3 SPACE (sie\u0107 ekran&oacute;w LCD w pubach, sieciach handlowych). <\/p>\n<p>Media zaplanowa\u0142y domy mediowe: Initiative oraz City Art Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 og&oacute;lnopolska kampania pt. &#8222;Zara\u017cam Rado\u015bci\u0105&#8221; z\ninicjatywy Polskiego Stowarzyszenia na Rzecz Os&oacute;b z Upo\u015bledzeniem\nUmys\u0142owym.","protected":false},"author":1,"featured_media":45875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2832,1147,303],"class_list":{"0":"post-45874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-city-art-media","9":"tag-initiative","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45874"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45875"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}