{"id":45836,"date":"2008-09-19T13:01:53","date_gmt":"2008-09-19T11:01:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/micosoft-odbudowuje-wizerunek-wideo\/"},"modified":"2008-09-19T13:01:53","modified_gmt":"2008-09-19T11:01:53","slug":"micosoft-odbudowuje-wizerunek-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/micosoft-odbudowuje-wizerunek-wideo.html","title":{"rendered":"Micosoft odbudowuje wizerunek (wideo)"},"content":{"rendered":"<p>Umo\u017cliwi\u0107 ma to nowy spot stworzony przez Crispin Porter &amp; Bogusky, w kt&oacute;rym wyst\u0105pi\u0142 aktor podobny do Johna Hodgmana znanego z serii reklam &#8222;Mac vs. PC&#8221;. &#8211; Hello. Jestem PC i sta\u0142em si\u0119 stereotypem &#8211; \u017cali si\u0119 bohater. <\/p>\n<p>Reklama przedstawia u\u017cytkownik&oacute;w PC na ca\u0142ym \u015bwiecie, w\u015br&oacute;d kt&oacute;rych znale\u017ali si\u0119 miedzy innymi pracownicy Microsoftu, dzieci, astronauta, studenci oraz gwiazdy showbiznesu jak Tony Parker i Eva Longoria, producent muzyczny Pharrell Williams oraz pisarz Deepak Chopra. Kampania &#8222;Life Without Walls&#8221; identyfikowa\u0107 ma prawdziwych u\u017cytkownik&oacute;w PC, w odr&oacute;\u017cnieniu od ich karykaturalnego wizerunku przedstawionego w serii Apple.<\/p>\n<p>Microsoft wycofuje tym samym spoty Seinfeld-Gates krytykowane zar&oacute;wno przez internaut&oacute;w i analityk&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W dwa tygodnie po wypuszczeniu nieefektywnej reklamy z udzia\u0142em\nJerry&#8217;ego Seinfelda i Billa Gatesa, Microsoft stara si\u0119 odbudowa\u0107 sw&oacute;j\nwizerunek.","protected":false},"author":1,"featured_media":45837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[65],"class_list":{"0":"post-45836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-microsoft","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45836"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45837"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}