{"id":45782,"date":"2008-09-22T16:26:31","date_gmt":"2008-09-22T14:26:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bols-w-nowej-szacie\/"},"modified":"2008-09-22T16:26:31","modified_gmt":"2008-09-22T14:26:31","slug":"bols-w-nowej-szacie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/bols-w-nowej-szacie.html","title":{"rendered":"Bols w nowej szacie"},"content":{"rendered":"<p>Na butelce znajdzie si\u0119 asymetryczny motyw, przypominaj\u0105cy kszta\u0142tem \u017cagiel, oraz herb z dat\u0105&nbsp; rozpocz\u0119cia produkcji alkoholi przez mark\u0119 &#8211; 1575.<\/p>\n<p>Wraz ze zmianami zewn\u0119trznymi, Bols zainwestowa\u0142 w zawarto\u015b\u0107 &#8211; pod koniec 2007 roku otworzono w Obornikach Wielkopolskich najnowocze\u015bniejsz\u0105 na \u015bwiecie lini\u0119 rektyfikacyjno-filtracyjn\u0105 oraz zastosowano filtry dyskowe z aktywnym w\u0119glem.<\/p>\n<p>Pojawieniu si\u0119 nowej butelki towarzyszy\u0107 b\u0119d\u0105 nowe wystawki p&oacute;\u0142-paletowe, kartonowe stojaki, rega\u0142y dedykowane w&oacute;dce Bols, nowe listwy i zawieszki cenowe. Debiut wesprze r&oacute;wnie\u017c ods\u0142ona strony internetowej www.bols.pl. <\/p>\n<p>Za dzia\u0142ania ATL i BTL w ramach nowej strategii dla marki odpowiada agencja Tippingpoint, a za dzia\u0142ania PR agencja Feedback\/Hill&amp;Knowlton.<\/p>\n","protected":false},"excerpt":{"rendered":"19 wrze\u015bnia br. na p&oacute;\u0142kach sklepowych pojawi si\u0119 nowa butelka w&oacute;dki Bols.","protected":false},"author":1,"featured_media":45783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[2625],"class_list":{"0":"post-45782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-feedback-hill-knowlton","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45782"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45783"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}