{"id":45750,"date":"2008-09-23T13:38:55","date_gmt":"2008-09-23T11:38:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lg-wprowadza-na-rynek-nowy-telefon\/"},"modified":"2008-09-23T13:38:55","modified_gmt":"2008-09-23T11:38:55","slug":"lg-wprowadza-na-rynek-nowy-telefon","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lg-wprowadza-na-rynek-nowy-telefon.html","title":{"rendered":"LG wprowadza na rynek nowy telefon"},"content":{"rendered":"<p>Premierze telefonu LG Secret towarzyszy, rozpoczynaj\u0105ca si\u0119 we wrze\u015bniu i trwaj\u0105ca do grudnia, kampania prasowa oraz dzia\u0142ania BTL i PR.<\/p>\n<p>Kampania prasowa, zaplanowana przez dom mediowy Mindshare, ma zapewni\u0107 obecno\u015b\u0107 telefonu LG Secret w prasie opiniotw&oacute;rczej (m.in. w Newsweeku i Polityce), lifestylowej (m.in. w Glamour i Twoim Stylu) oraz prasie bran\u017cowej GSM. Kreacja kampanii zosta\u0142a przygotowana przez central\u0119 firmy LG.<\/p>\n<p>Na dzia\u0142ania BTL sk\u0142ada\u0107 si\u0119 b\u0119d\u0105: ekspozycje w sklepach, materia\u0142y POS, ulotki, plakaty oraz billboardy. Jako cz\u0119\u015b\u0107 kampanii promocyjnej zaplanowano r&oacute;wnie\u017c dzia\u0142ania interactive, w ramach kt&oacute;rych przygotowano projekt z kategorii Branded Content. Szczeg&oacute;\u0142y przedsi\u0119wzi\u0119cia poznamy w pa\u017adzierniku.<\/p>\n<p>Premierze i prezentacji telefonu LG Secret towarzyszy\u0107 b\u0119dzie raport z europejskich bada\u0144 przeprowadzonych przez TNS na zlecenie LG, pokazuj\u0105cy jak\u0105 rol\u0119 obecnie odgrywa telefon kom&oacute;rkowy w\u015br&oacute;d symboli wsp&oacute;\u0142czesnego stylu. W interpretowaniu bada\u0144 udzia\u0142 wzi\u0119\u0142a Jolanta Kwa\u015bniewska oraz socjolog, Tomasz Sobierajski.<\/p>\n<p>Za wsparcie PR odpowiada agencja Headlines Porter Novelli.<\/p>\n","protected":false},"excerpt":{"rendered":"W drugiej po\u0142owie wrze\u015bnia firma LG zaplanowa\u0142a premier\u0119 nowego telefonu z serii Black Label &#8211; model LG Secret.","protected":false},"author":1,"featured_media":45751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1728,328],"class_list":{"0":"post-45750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-headlines-porter-novelli","9":"tag-lg","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45750"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45751"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}