{"id":45725,"date":"2008-09-23T15:11:08","date_gmt":"2008-09-23T13:11:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beko-pierwszy-raz-w-internecie\/"},"modified":"2008-09-23T15:11:08","modified_gmt":"2008-09-23T13:11:08","slug":"beko-pierwszy-raz-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beko-pierwszy-raz-w-internecie.html","title":{"rendered":"Beko pierwszy raz w internecie"},"content":{"rendered":"<p>Kampania internetowa wspiera kampani\u0119 radiow\u0105, kt&oacute;ra rusza na prze\u0142omie wrze\u015bnia i pa\u017adziernika. Zwraca uwag\u0119 na sprz\u0119t AGD marki Beko, obj\u0119ty bezp\u0142atn\u0105 5-letni\u0105 opiek\u0105 gwarancyjn\u0105.<\/p>\n<p>Kampania internetowa wykorzystuje animacje flashowe typu doublebillboard. Mo\u017cemy w nich zobaczy\u0107 przegl\u0105d wa\u017cnych dla marki produkt&oacute;w: sprz\u0119tu do zabudowy, a tak\u017ce wolnostoj\u0105cych pralek i zmywarek. Animacji towarzyszy\u0107 b\u0119dzie charakterystyczny podk\u0142ad muzyczny, wykorzystywany dot\u0105d podczas reklam telewizyjnych i radiowych.<\/p>\n<p>Animacja reklamowa pojawi si\u0119 na witrynach nale\u017c\u0105cych do sieci IDMnet: muratordom.pl, e-mieszkanie.pl, urzadzamy.pl, we-dwoje.pl i lazienki.pl.<\/p>\n<p>Kampani\u0119 wspieraj\u0105 dzia\u0142ania PR prowadzone przez agencj\u0119 Multi Communications.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Beko rozpoczyna swoj\u0105 pierwsz\u0105, internetow\u0105 kampani\u0119 reklamow\u0105.","protected":false},"author":1,"featured_media":45726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[677,193,1074],"class_list":{"0":"post-45725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-beko","9":"tag-idmnet","10":"tag-multi-communications","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45725"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45726"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}