{"id":45705,"date":"2008-09-24T10:07:12","date_gmt":"2008-09-24T08:07:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tyskie-na-ulicach\/"},"modified":"2008-09-24T10:07:12","modified_gmt":"2008-09-24T08:07:12","slug":"tyskie-na-ulicach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tyskie-na-ulicach.html","title":{"rendered":"Tyskie na ulicach"},"content":{"rendered":"<p>Na 100 frontlightach widniej\u0105 makiety nowej butelki Tyskiego o\u015bwietlone neonami. Dodatkowo obrysy i etykiety piwa wykonano z rurek wype\u0142nionych gazem, ktore \u015bwi\u0119c\u0105 w nocy. No\u015bniki reklamy zewn\u0119trznej maj\u0105 nawi\u0105zywa\u0107 do telewizyjnej ods\u0142ony kampanii.<\/p>\n<p>Akcja po has\u0142em &#8222;Mo\u017ce nowa ma lepsze kszta\u0142ty, ale liczy si\u0119 wn\u0119trze&#8221; potrwa kilka tygodni i obejmie najwi\u0119ksze miasta w kraju.<\/p>\n<p>Pomys\u0142odawc\u0105 kampanii jest dom mediowy Starcom. Przy realizacji przedsi\u0119wzi\u0119cia wsp&oacute;\u0142pracowa\u0142 z agencj\u0105 reklamow\u0105 DDB Warszawa oraz firmami Metropolis i ATS.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 outdoorowa ods\u0142ona kampanii marki Tyskie, kt&oacute;ra promuje nowe opakowanie piwa.","protected":false},"author":1,"featured_media":45706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,377,488],"class_list":{"0":"post-45705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-starcom","10":"tag-tyskie","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45705"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45706"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}