{"id":45703,"date":"2008-09-24T10:09:17","date_gmt":"2008-09-24T08:09:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eska-wizerunkowo\/"},"modified":"2008-09-24T10:09:17","modified_gmt":"2008-09-24T08:09:17","slug":"eska-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eska-wizerunkowo.html","title":{"rendered":"Eska wizerunkowo"},"content":{"rendered":"<p>Dzia\u0142ania reklamowe obejmuj\u0105 telewizj\u0119 (TVN, Polsat i TVP), pras\u0119 (Playboy, Cosmo, Avanti, Logo, Smart, Joy, Viva, Party, CKM, Glamour, Dziewczyna, Popcorn, Claudia i Gala), outdoor oraz internet.<\/p>\n<p>&#8211; Uda\u0142o nam si\u0119 stworzy\u0107 sp&oacute;jn\u0105 koncepcj\u0119 zaadoptowan\u0105 na potrzeby r&oacute;\u017cnych medi&oacute;w. Produkcja ma wiele cech unikalnych &#8211; nietypowy jest spos&oacute;b montowania, wykorzystane zosta\u0142y fragmenty naszych koncert&oacute;w i festiwali, ilustracj\u0105 muzyczn\u0105 jest aktualny hit grupy Basic Element, kt&oacute;ry klimatem i tekstem dok\u0142adnie odzwierciedla to, co chcieliby\u015bmy przekaza\u0107 &#8211; komentuje Agnieszka Anielska, prezes Grupy Radiowej Time.<\/p>\n<p>&#8211; Kampania eksponuje Esk\u0119 w jej misji bycia radosn\u0105 stron\u0105 \u017cycia m\u0142odych Polak&oacute;w, bycia ich muzyk\u0105 i rozrywk\u0105 &#8211; dodaje Mariusz Wo\u017aniczka, dyrektor operacyjny Time.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja TBWAWarszawa, za zakup medi&oacute;w odpowiada Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania wizerunkowa Radia Eska, kt&oacute;ra potrwa do ko\u0144ca roku.","protected":false},"author":1,"featured_media":45704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[973,377,303],"class_list":{"0":"post-45703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-radio-eska","9":"tag-starcom","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45703"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45704"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}