{"id":45663,"date":"2008-09-24T16:19:23","date_gmt":"2008-09-24T14:19:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wizerunkowo-nowy-specjal\/"},"modified":"2008-09-24T16:19:23","modified_gmt":"2008-09-24T14:19:23","slug":"wizerunkowo-nowy-specjal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wizerunkowo-nowy-specjal.html","title":{"rendered":"Wizerunkowo nowy Specjal"},"content":{"rendered":"<p>Kampania jest cz\u0119\u015bci\u0105 komunikacji, kt&oacute;ra ma zapewni\u0107 marce obecno\u015b\u0107 na jej rodzimym obszarze i wsp&oacute;\u0142obecno\u015b\u0107 w codziennym \u017cyciu konsument&oacute;w.<\/p>\n<p>Dzia\u0142ania reklamowe obejmuj\u0105  56 miast z regionu 3 wojew&oacute;dztw (Pomorskiego, Kujawsko- Pomorskiego oraz Warmi\u0144sko- Mazurskiego).<\/p>\n<p>Z uwagi na wizerunkowy charakter kampanii w du\u017cych miastach wykorzystano najbardziej presti\u017cowe siatki wielkoformatowe oraz backlighty  i frontlighty. Dope\u0142nieniem kampanii by\u0142a komunikacja miejska, billboardy, a tak\u017ce citylighty.<\/p>\n<p>Rozwi\u0105zaniem \u0142\u0105cz\u0105cym wszystkie miasta by\u0142y street bannery &#8211; no\u015bniki usytuowane na latarniach, wzd\u0142u\u017c g\u0142&oacute;wnych ulic i deptak&oacute;w. Uzupe\u0142nianiem kampanii w ma\u0142ych miastach by\u0142y miniboardy oraz  tablice o formacie A0 zainstalowane na wybranych dworcach PKP i PKS.<\/p>\n<p>Kampania wizerunkowa pod has\u0142em &#8222;W\u015br&oacute;d swoich&#8221; potrwa do ko\u0144ca wrze\u015bnia.<\/p>\n<p>Kreacj\u0119 na potrzeby kampanii przygotowa\u0142a agencja Grey Worldwide Warszawa.&nbsp;Media zaplanowa\u0142 i kupi\u0142 dom mediowy Media Concept.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania wizerunkowa piwa Specjal.","protected":false},"author":1,"featured_media":45664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66],"class_list":{"0":"post-45663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45663"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45664"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}